Shijie: Doing a valuable job for the industry

In 1991, Buffett and Bill Gates were asked a question at the same time: What do you think your life's most precious ability is? They give the same answer: "focus". Focus on achievement genius!

So Liu Xiang only trained hard; Liu Qian only worked hard to practice magic; Jordan just worked hard to practice basketball; Bruce Lee just worked hard in martial arts; Jackson just trained hard to dance...

In 2014, Mr. Shi Jie, chairman of Jiangsu Shifu Optoelectronics Co., Ltd., was also asked the same question: What do you think should be the most valuable for the lighting industry in the current economic environment?

As a leading figure in the lighting industry in China, Shi Jie answered this question with his concrete actions.

Throughout these years, the lighting application industry has witnessed rapid development. The capital hot money has been applied by wave LED, the lighting market has rapidly risen a group of LED professional brands, and the kings of the traditional lighting industry have also transformed, and the industry presents a thriving scene.

However, after six or seven years of development, there are many problems in the LED lighting industry. Upstream companies have high production costs, large-scale effects cannot be formed, products are highly homogenized, there are no sales channels, and management levels are low. Downstream distributors have no professional brand agency, no standardization of service, and high inventory risk.

The reason why the upstream manufacturers have encountered bottlenecks is that most of them are attempting to profit from product coverage and do more to complete the product line, but they ignore the quality of the single product.

Lighting applications are dominated by small and medium-sized enterprises. Rarely companies can do a full range of products and LED applications are updated quickly. If there are too many product lines, the product inventory will bring great pressure on the company's cash flow. With the development of an information-based society, the prices of products have become more and more transparent. The era of profitlessness will never return. If companies do not form a scale of production, they will not be able to generate enough profits to survive.

Faced with this situation, how should LED lighting companies survive and develop, and reversing the "leftovers" into "winners"?

For these problems, Mr. Shi Jie thought deeply: LED lighting industry, small and medium-sized enterprises should not be greed for the better, to learn to do subtraction, less is more, focus on a certain area. These companies should first thoroughly and thoroughly analyze their own strengths and weaknesses, avoid weaknesses, choose a core product in a specific market segment, focus on product quality and function that consumers care about, and form a production scale; then use unique product to stimulate the market. , detonated the market, to obtain a good harvest of brand value and product profits, to achieve a single product win.

At the same time, Shi Jie also said that in addition to immersed in hard work, but also have to look up the road to see the current trend. Nowadays, it is no longer an era of single combat. It is necessary to be good at integrating resources and achieving a win-win situation together before it is possible to achieve hegemony and become a king. Take the platform to attract resources and benefit sharing. This is the future LED lighting industry's ecological environment.

As a result, the first O2O e-commerce platform “e-LED Express” led by Mr. Shi Jie was created. The “e-LED Express” is jointly affiliated with hundreds of companies of the China LED Lighting Champions League. Each franchise company focuses on a single product category and provides customers with cost-effective products. At the same time, all regions set up offline city service centers to undertake customer purchasing experience, distribution delivery, engineering projects and hidden channel development and sales services. As a vertical O2O e-commerce provider, e-LED Express has effectively solved the long-standing problem of offline dealers’ headaches such as hard-to-find catalogs and high inventory pressure, and provided a reliable way for dealers to get out of the real world crisis and transform to the Internet. The platform.

“Integrating the upstream and downstream resources of the lighting industry, providing the shortest channels from the factory to the customer, the best products, the most reasonable prices, and the best services, so as to create a high-quality ecological chain for the production, sales and application of the LED lighting industry for the sustainability of the lighting industry. The development opens up a golden avenue. This is the value I pursue.” Shi Jie said.