In December 2015, DIGITIMES Research conducted an in-depth visit to the smartphone supply chain in mainland China. Following a comprehensive analysis of industry and market data, they observed significant developments in the fourth quarter of that year. China Mobile continued to offer discounts to encourage 2G users to upgrade directly to 4G, leading to a substantial increase in 4G/3G subscribers by 54.5 million. This marked a sustained growth rate of over 50 million in a single quarter.
The demand for low-end 4G models remained strong due to their affordability and accessibility. Meanwhile, international brands like Apple and local giants such as Huawei launched high-end and mid-range devices to attract existing smartphone users. As a result, smartphone shipments in the Chinese market rose by 11.5% in Q4 2015, reaching 119 million units.
In terms of market share, Apple maintained a significant lead, with a 19.1% share, widening the gap from other competitors. Xiaomi, Huawei, BBK, and Oppo followed closely behind, while Samsung dropped to sixth place. Meizu captured 5% of the market, ranking seventh. Lenovo and ZTE, once top players in the domestic market, struggled with stagnant sales and declining market shares, hovering just above 2%.
Looking ahead to the first quarter of 2016, DIGITIMES Research predicted a potential decline in smartphone shipments by more than 20%, as the market would need to absorb the inventory from the previous quarter's product launches. The overall annual growth was expected to be slightly below 5%. This forecast highlights the evolving dynamics of the competitive smartphone landscape in China, where both local and global brands continue to shape the market through innovation and pricing strategies.
Displayport Cable
In the simplest terms, DisplayPort cables are designed to provide both audio and video signals via a single cable. They are used to connect displays or monitors to a source device such as a PC or laptop and transmit the outputted audio and video data to the display.
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