Apple has been actively developing its own processor technology in recent years. Over the past few generations, iPhones have been powered by Apple's custom A-series chips, marking a significant shift toward in-house chip design. This move has also enabled Apple to phase out the use of Imagination Technologies' GPU IP, signaling a broader trend of reducing reliance on third-party components. While Apple’s acquisitions suggest a long-term strategy to minimize dependence on Intel and Qualcomm chips, it's unlikely that Apple will completely cut ties with these suppliers in the near future.
According to Forbes, Apple's collaboration with Intel primarily involves microprocessors and chipsets used in Mac notebooks and desktops. With approximately 20 million PCs sold globally in a year, and Intel generating around $160 per PC from this partnership, Apple contributes roughly $3.2 billion in revenue to Intel annually. However, this amount represents only about 5% of Intel’s total revenue for the year. Even if Apple were to stop using Intel chips in the future, the impact would be relatively minor, especially as the global PC market continues to stagnate. In fact, this share may shrink further as Intel’s
other business segments grow.
It’s important to note that most analysts believe Apple won’t abandon Intel in the short term. Any transition is likely to take several years. Therefore, while Intel may worry about Apple’s potential shift, it should focus more on maintaining its leadership in the data center chip market and competing with NVIDIA in AI and machine learning applications.
Intel has already taken steps to secure its position in emerging markets by acquiring Mobileye in 2016 for $15 billion, despite the company’s revenue at the time being under $400 million. This acquisition, though expensive, was seen as a strategic move to lock in future growth opportunities in autonomous driving, data, and AI services—areas projected to be worth over $70 billion globally. Intel recognizes the importance of investing in these high-growth sectors rather than worrying about losing Apple’s business.
While some customers remain loyal to Intel, others in the cloud and AI markets might turn to competitors like NVIDIA and AMD, whose products are well-received in these spaces. As such, Intel should prioritize improving the performance and competitiveness of its chips in emerging technologies rather than focusing on whether Apple might reduce its orders. The future of Intel lies in innovation, not just in traditional markets but in the next wave of technological advancements.
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