Fast-food chains are fast-paced industries that focus on customer satisfaction. It must be able to attract customers, but it must also constantly create new business opportunities for itself, such as encouraging group bookings, price promotions and special events. Therefore, digital advertising technology has been widely used in fast-food chain stores to further attract customers, release real-time promotional information, and play entertainment programs so that customers can pass time while queuing and get a better experience when dining.
A South American fast food chain adopted a digital signage system two years ago to play digital media advertising at the entrance of the store. At first, the company used a commercial computer as a hardware platform. However, such commercial computers are not reliable and frequently crash. In addition, the current advertising system cannot meet the requirements of the current market for playing high-definition advertising content. In the end, the ads didn’t pay off for them. The chain was very disappointed and decided to stop using this digital advertising system.
solution
Due to problems in the reliability and stability of the previous advertising system, the fast food chain gradually adopted Advantech's digital signage system. Advantech meets and exceeds users' expectations in the following areas:
1. Based on the DSA-3300 series of compact industrial digital advertising players. The DSA-3300 supports high-definition video (up to 720p) and can be integrated with an optional TV tuner to provide digital advertising for live TV content;
2. Windows XP Embedded operating system with Enhanced Write Filter (EWF) technology to provide watchdog timer;
3. The powerful and economical Campaign ManagerTM digital ad software developed by Advantech Software Partners.
At the same time, the customer decided to use their new digital digital signage network as a communication and entertainment tool whose main purpose is to make customers happy and have a perfect experience when dining in the store. The video content was narrowly broadcast to this latest digital advertising network. The displayed media included MPEG2 high-definition commercials, live TV shows and sporting events. In addition, RSS feeds can be created from the content provider's dedicated RSS server. RSS can be used to create text-based classified ads that can generate revenue for customers, and is particularly suitable for displaying real-time information such as news clips or weather forecasts.
system structure
Advantages of Advantech Digital Signage
1. Lower Total Cost of Ownership: Advantech provides long-term product and spare parts support;
2. Users no longer have to worry about the frequent maintenance and reliability problems of commercial computer systems;
3, a variety of forms of high-definition playback.
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