[Home Theater Network HDAV.com.cn] Ma Yun said: Any business opportunity will have to go through four stages: "I can't see", "Look down", "I don't understand", "Not too late". It is bound to go through a process: "The prophet is the operator; the follower is the follower; the consumer is unconscious!" Which kind are you willing to do? In reality, which one are we? 30 years ago, the sea can make money. The person who is considered a liar's 20 years ago said that the stocks can make money, is considered a liar' 15 years ago, said insurance can help everyone, is considered a liar' 10 years ago Ma Yun said that the Internet can change people's lives Also considered a liar. Now those who say that others are liar, life is not bad, the quality of life is worse every day! And those so-called "swindlers" have become the symbol of the times! "Every new business opportunity will create a group of rich people. The commonality of the rich: When others don't understand, you understand; when others understand, you are rich; when others are rich, you succeed.
In recent years, the shadow of the shadow K is coming, will the future be a good one or a short-lived one? At this stage, the situation is that the ice and fire are two days, while the traditional mass-market KTV has not fallen to the freezing point. On the other hand, the movie box office has hit a record high, and the film’s leisure spending is in full swing.
Here is a brief introduction to the concept of the shadow K: Shadow Bar, and other names, called private theaters or theme theaters, can be collectively referred to as micro cinema. As a brand new cinema business model, the micro-shadow studio emerged in 2012, mainly for small-scale viewing of 2-10 people, providing consumers with a personalized, low-cost and different from the cinema. Services have experienced explosive growth in recent years. And K is a subdivision of the current stage of the business model of the film bar, which can both K songs and movies. With the decline of traditional entertainment venues such as KTV, more and more KTV vacancy rates have increased or even closed. In order to cope with the new round of competition in the entertainment industry, ktv does not dare to lag behind, only to change its business model and begin to transform into a private Shadow bar or the function of adding a private photo bar.
Reasons for the birth of "shadowing K hot":
1: Unlike ordinary movies, it is only a simple movie. He is a high-quality multi-dimensional game that can enjoy top-level cinema effects, professional-grade KTV effects, 360-degree live surround effects, digital TV effects, and HiFi concert effects. Entertainment mode. Increased user diversity and experience.
2: The cinema effect is better than the first-line cinema. The difference between a private car and a bus is 5.1, 7.1-channel top-class cinema sound system + high-definition large-screen projection + comfortable sofa. More private space, convenient freedom, watching movies, lying down, sitting and watching, standing and watching, with you! You can pause and play at any time. The sound is clearer, the positioning is more accurate, and the scene is more lively. Spike all the "cinema" movie chairs + dozens of people fixed to watch a movie mode.
3: KTV is more lively than ordinary KTV. The minimum configuration is 5.1 channel effect, just like playing a concert. Spike all "two-channel KTV".
The 4:360 degree interactive game is more lively and dynamic than the ordinary video game city game, and the sound quality is clearer and more pleasant.
5:5.1, 7.1-channel TV effect is more live-like, enveloping, clearer and more natural than the ordinary family's 2-channel TV, killing all two-channel TV effects.
6: Changes in business hours, the main business hours of traditional KTV are after 7:00 pm, until around 10 pm, few new consumers enter; CGK diversified video coffee business hours can be opened from 8:30 in the morning Until 12 o'clock in the evening. If someone is on duty in the evening, they can watch movies in the night and directly grab the “cheese†that is traditionally open in the “Internet cafeâ€.
7: The operating consumer group has become bigger: the main business objects of traditional KTV are mostly young people; it is a business gathering, event gathering, no one feels bored, I go to KTV to open a private room; CGK diversification Consumers of coffee are from students to middle-aged and elderly, from energetic to physical and mental exhaustion, from gatherings to individual exclusices, from business negotiations to business gatherings.
8: The change of consumption concept and psychology: the traditional KTV can only focus on singing, the poor effect of watching movies, the quality of listening to songs, and so on. It can not face the escalation of the consumer market and the increasingly critical eye of consumers; The playability of the bar is very high, the software and film source are constantly updated, the classic game is constantly upgraded, and so on, gradually merging into the consumer psychology of the new generation of consumers.
9: Software and film source are updated quickly. For example, the movie on-demand function is launched. KTV is transformed into a private theater. It is a hot-spot large-scale simultaneous theater. It can be broadcasted at any time to enjoy exclusive services.
In summary, the economic level has been continuously improved, and people's consumption habits have undergone a great change. The consumption focus has changed from the initial food consumption to cultural consumption to today's leisure and entertainment consumption. The transformation of the concept of consumption has driven the development of the tertiary industry, and the improvement of the tertiary industry has also raised the concept of consumption. In the context of the rapid development of the tertiary industry, people are increasingly demanding the atmosphere, environment and entertainment functions of leisure and entertainment. It is in this development trend that traditional KTV and cinemas and other entertainment venues are watching. The environment and audio-visual effects can no longer meet the social needs of consumers. Private movies, movie cafes, and shadows are created by this, and with the fire of the stars, the situation of the original can sweep the country. The society is developing, science and technology are developing, people are The appeal of entertainment culture is also improving. What can't be done, only unexpected. Entertainment venues are developing towards multiple entertaining and comprehensive gameplay.
October 21-23, the third floor of Gaoxin Howard Johnson Hotel, Tianfu High-tech Zone, Chengdu, China. Tianyi Audio will carry a full range of HIFI boutiques, luxury private villas, luxury private clubs, custom installation systems and other suitable multi-intelligent equipment at the exhibition. On-site exhibition. We invite you to listen and experience the shocking audio-visual effects of the new series!
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