Since the Spring Festival in 2018, many companies have also concluded their annual meetings. This year's events were particularly exciting and full of surprises. Mo Mo stunned his friends with an iPhone X; Ma Huateng, dressed as a hip-hop boy, performed the song "At Least You" at Tencent's Beijing branch; and Jack Ma appeared in a prince costume, imitating Michael Jackson's dance. These moments captured the attention of many and highlighted how fun and creative these gatherings can be.
Beyond the entertainment, internet giants also used the annual meetings to discuss business strategies. They reviewed their achievements from 2017 and set new goals for 2018. As we step into the new year, let’s explore what trends we can expect from leading tech companies in 2018.
**Alibaba: Globalization in 2018**
Alibaba’s annual meeting took place earlier than usual on September 8, 2017, marking its 18th anniversary. Ma Yun, who sees Alibaba like his own child, reflected on the company's growth, from 18 partners to nearly 60,000 employees across 70 countries. He emphasized that Alibaba is now the 21st largest economy globally, with operations in 21 countries and over 54,000 employees.
In 2017, Alibaba launched the “Five New Strategies†— new retail, new manufacturing, new finance, new technology, and new energy. To support these initiatives, the company restructured its leadership and focused on internal reforms. Ma Yun also outlined his vision for 2018, including a stronger push toward globalization, investment in rural development, and increased focus on technological innovation. He stressed that technology should benefit everyone, not just the wealthy.
**Didi: The Tai Chi Strategy – Internal and External Reforms**
After securing $5.5 billion in funding in 2017, Didi became one of the most valuable startups, with a valuation of $50 billion. Despite its success, the company remained low-key compared to other tech giants. CEO Cheng Wei described 2017 as a year of “squatting down†to prepare for a stronger “jump up†in 2018.
The company invested heavily in safety and smart transportation, reducing accident rates by 21%. It also expanded into automobile asset management, finance, and charging networks. Cheng introduced the “Tai Chi Strategy,†focusing on internal improvements, multi-line expansion, and steady progress. Didi aims to become a global travel assistant, leveraging AI and smart transportation technologies. In 2018, it will also work on becoming a car operator and collaborating with manufacturers to design future vehicles.
**Xiaomi: Countering the Domestic Market and Preparing for 2019**
2017 was a big year for Xiaomi, marked by the launch of the self-developed chip, the Xiaomi MIX2, and a strong expansion into international markets. By October 2017, Xiaomi surpassed the 100 billion yuan revenue milestone and ranked first in India’s smartphone market.
For 2018, Xiaomi will continue to focus on innovation and quality. Lei Jun set a goal of returning to the top in the domestic market by 2019. He emphasized the need to build a strong grassroots presence, training young leaders to create a more dynamic team. Xiaomi will also expand its IoT ecosystem and continue its global outreach.
**Tencent: Restructuring and Strengthening B2B Capabilities**
At Tencent’s 2017 annual meeting, Ma Huateng, Martin Liu, Ren Yuxi, and Zhang Xiaolong all attended. Ma Huateng highlighted the need for internal restructuring to enhance Tencent’s B2B capabilities. Zhang Xiaolong discussed the future of WeChat and graduate programs, while Liu Chiping talked about empowering traditional platforms and incubating new businesses. Ren Yuxi emphasized the importance of original game development.
As 2018 approaches, these companies are setting the stage for a year of transformation, innovation, and global expansion. With new strategies and ambitious goals, they are ready to shape the future of the tech industry.
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