Intel is actively seeking in-depth cooperation with mobile device ODM vendors and application software developers to provide solutions in all aspects of the mobile terminal industry chain, while helping partners deliver competitively to the market in the shortest possible time. Tablet products.
Stepping into the venue of the Intel Atom processor Z3000 series tablet experience conference, the reporter was shocked by the numerous and varied tablet PCs on display. It is known that in the past two years, Intel is gradually strengthening its layout in the mobile field, but to the surprise of the reporter, Intel's speed will be so fast.
Regardless of whether the event is a press conference, a debut, or an experience session, behind the rich tablet products, Intel's resource integration capabilities in the mobile industry chain are demonstrated. Regardless of whether these tablets are installed on Android or Windows, the size is 9.7 inches or 7.9 inches, it is obvious from the many innovative tablet products in the field that the partners also have the same computing power for Intel in the mobile field. Full of confidence.
"In the past two years, we have accelerated our pace and are catching up quickly. Now, a large number of Intel-based tablets with various operating systems and various operating systems are here to meet everyone, thank you all. Partner support.†Yang Xu, Global Vice President and President of Intel China, said in his speech.
Supported by computing power
In the opening keynote speech of the Intel Information Technology Summit held in 2010, the words of Intel CEO Paul Otellini made the reporters remember. Otellini said that computing has become an integral part of our daily lives. Intel's vision is to create a personalized, connected computing experience that provides a consistent and interoperable experience for all connected devices in the home, car, office or pocket.
At present, the form of technology products is gradually diversified and personalized, and new intelligent terminals are also being born. These innovative products can not only bring good experiences to users, but also become carriers of various services, some of which have even been Was placed on the cloud. Under such circumstances, the market needs a comprehensive semiconductor manufacturer that can cover wearable devices, tablets, traditional computers, smart phones, LANs, high-performance computers, and supercomputers. "The only manufacturer that can do it now, It is Intel," Yang said.
In the past two years, when it comes to the application of chip products on mobile devices, users are most concerned about the experience, but because everyone has their own interests and their respective ways of using, different users have different experiences and feelings. .
In order to meet the needs of different users, Intel is committed to applying more technologies and functions to tablets, notebooks, and smartphones based on its own platform, such as speech recognition, face recognition, and body language manipulation.
Computational power can be a powerful support for technology and functionality, helping Intel chips achieve growth in partner product offerings. On the day of the event, more than 200 products were on display, covering entry-level to high-performance configuration standards, and prices ranged from $399 to $3,999. “A friend asked me a year ago, what is the lowest price for a tablet with Intel chips? I said that I could do it for $999, but in fact, I have no bottom in my heart.†Yang Xu said, “Now, the price can Dropped to $399."
"turnkey" mode
This year, Intel adopted a mode similar to the one-stop solution provided by MediaTek (MTK) - "turnkey" mode. In this model, Intel will not only provide core hardware and software for OEMs and ODMs, but also provide a series of supporting projects including parts list, optimization application, development tools, and marketing support.
"The 'turnkey' model is Intel's new project to help our customers deliver competitive tablets to the market in a very short period of time." Intel Product Architecture Division Vice President, Mobile Communications Division China District General Manager Chen Rongkun said.
According to Chen Rongkun, the core of the "turnkey" model is to provide a reference design. First, Intel provides a ready-made design that allows partners to fully utilize local procurement components for flexible modification. In addition to providing reference designs, Intel will also Provides a catalog of parts that include pre-verified parts that give manufacturers maximum flexibility. Next, Intel will work closely with customers to provide customers with quality guidelines in manufacturing. Finally, Intel's technical support team will arrive at the customer's production site when necessary to help customers convert the reference design into a finished tablet.
No more
The protagonist of the day is actually not the hundreds of tablets, but the Intel Z3000 series chips that are included in those tablets. The Z3000 product line covers all price segments for smartphones and tablets, and all are 64-bit products. The Z3500 and Z3400 are targeted at high-performance, mainstream tablets and smartphones, while the Z3700 and Z3730 are both from the Intel Bay Trail Entry platform. Among them, the Z3700 is aimed at mainstream and high-performance tablets, and the Z3730 is aimed at cost-effective products and entry-level tablets.
The Intel Bay Trail Entry platform is Intel's fourth-generation tablet platform based on the Bay Trail core. It is specifically designed for entry-level and economical markets. It supports simultaneous development of multiple customers, enabling mass production and rapid time-to-market. The platform provides customers with a convenient and fast device change by providing an AVL (Approved Vendor List) device library; and by working with multiple key software vendors, it provides a differentiated experience for users.
For quad-core, six-core and even eight-core chip products that competitors often publicize, Intel believes that performance does not depend on the number of cores. The key is what kind of core is used. "All of the above chips are equipped with Intel's 22nm process Silvermont core. Now there are many competitors pushing eight-core products, but one thing we have to make clear is that you are more willing to take a propeller-type aircraft or a jet aircraft? We The Intel Silvermont core mentioned here is like the engine of a jet aircraft, and the competitor's core is like the engine of a propeller aircraft," Chen Rongkun said.
In order to prove the superiority of the Intel Silvermont core, at the event site, Intel specifically demonstrated the performance comparison of video editing on tablet devices using Intel chips and tablet devices using competitor chips. Under the staff's operation, Intel's devices finished video editing very quickly, which means users can upload and share videos faster, while tablet devices with competitor chips have some delay.
Of course, Intel's experience is not limited to processors, but also includes the development of various applications running on the processor. In fact, Intel has now become the second largest contributor to the Android open source project, and the first is Google. In the latest version of the upcoming Android operating system, there is also a contribution from Intel, which also allows Android to get a better user experience on Intel hardware.
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