[Text / high-tech LED reporter Zhou Jianhua] At 11 o'clock on the morning of October 22, Gaogong LED reporter learned from the insiders that "the 'Fengguang Legend' boss is running, the supplier is blocking the money", immediately rushed to Its factory in Haizhou, the ancient town of Zhongshan. I saw more than a dozen armed police and public security officers have maintained order at the scene. About forty or fifty suppliers have gathered in the factory to discuss and negotiate, and the suppliers who came to collect the money are also in a constant stream, but they did not see a Fengguang employee on the scene. salary.
The reporter saw at the scene that the poster of the spokesperson "Phoenix Legend" had been lying on the ground, and there was no one in the office. In the lower right corner of Fengguang Lighting Image Wall, the reporter found that the words "Fengguang Lighting--China Famous Brand" are in contrast with the status quo.
The date of publication of personnel penalties and rewards in the information column is still on October 14th. It can be seen that before the event of the loss, the company has been operating normally, so the affected suppliers and dealers have only recently learned the truth. In June of this year, the Guangya Exhibition, Fengguang Lighting announced that it has obtained huge domestic and foreign orders, and the number of outlets has increased significantly year-on-year.
The reporter was informed by the police station of Haizhou Police Station, which was registered at the on-site office. The owner and boss of Fengguang Lighting (Hualiang Lighting) and the relatives who had been placed in the top management of the factory have lost contact. Currently, they are registering the arrears suppliers on the spot. Situation and assist in collecting evidence.
According to incomplete statistics, Fengguang Lighting currently owes more than 20 million yuan to upstream enterprises, more than 30 million bank loans, more than 5 million undelivered agents, and more than 2 million employees (the amount is still in the statistics).
"I heard that one of the most suppliers has been owed more than 4 million yuan. I have recovered more than 600,000 yuan from the dead bubble, and now there are more than 500,000 yuan that have not been recovered." One with Fengguang Lighting The factory owner who has been working for two years said, "It is estimated that the salary of the employees has been almost the same, otherwise today a large number of employees will also be blocked."
And a frustrated supplier is suffering: "I have just cooperated for more than three months, more than 600,000 yuan, and some still borrow money to buy materials, and now it is very likely that there is no return."
Known from the official announcement of Zhongshan Fengguang Lighting Co., Ltd.: It was founded in 2003, initially producing T4 and T5 bracket lights, energy-saving lamps and ballasts. The enterprise is transforming from traditional lighting to LED lighting. The factory covers an area of ​​30,000 square meters during the peak period. It has four brands: Longguang, Fengguang, "Fengguang Legend" and "Longfeng Eguang". The products cover home lighting, engineering lighting and other fields.
At the LED new product launch conference in April this year, Xiao Jin, chairman of Fengguang Lighting, faced the nation's distributors and still prides itself on being the "leader of LED applications and mainstream brands."
"Everyone wants to be bigger and stronger, but the ambition of the ambition and the unsustainable capital chain will eventually push the original Fengguang into the desperate situation." A dealer who had worked with him said this.
“Fengguang Legend Runs, Yiguang Lighting is wilting, once again proves my prediction a year ago: all unsustainable marketing is a brand injury, and all marketing that can't be persisted for a long time is a rogue!†Xiaonan, a senior marketing person in the industry Said.
The reporter saw at the scene that the poster of the spokesperson "Phoenix Legend" had been lying on the ground, and there was no one in the office. In the lower right corner of Fengguang Lighting Image Wall, the reporter found that the words "Fengguang Lighting--China Famous Brand" are in contrast with the status quo.
The date of publication of personnel penalties and rewards in the information column is still on October 14th. It can be seen that before the event of the loss, the company has been operating normally, so the affected suppliers and dealers have only recently learned the truth. In June of this year, the Guangya Exhibition, Fengguang Lighting announced that it has obtained huge domestic and foreign orders, and the number of outlets has increased significantly year-on-year.
The reporter was informed by the police station of Haizhou Police Station, which was registered at the on-site office. The owner and boss of Fengguang Lighting (Hualiang Lighting) and the relatives who had been placed in the top management of the factory have lost contact. Currently, they are registering the arrears suppliers on the spot. Situation and assist in collecting evidence.
According to incomplete statistics, Fengguang Lighting currently owes more than 20 million yuan to upstream enterprises, more than 30 million bank loans, more than 5 million undelivered agents, and more than 2 million employees (the amount is still in the statistics).
"I heard that one of the most suppliers has been owed more than 4 million yuan. I have recovered more than 600,000 yuan from the dead bubble, and now there are more than 500,000 yuan that have not been recovered." One with Fengguang Lighting The factory owner who has been working for two years said, "It is estimated that the salary of the employees has been almost the same, otherwise today a large number of employees will also be blocked."
And a frustrated supplier is suffering: "I have just cooperated for more than three months, more than 600,000 yuan, and some still borrow money to buy materials, and now it is very likely that there is no return."
Known from the official announcement of Zhongshan Fengguang Lighting Co., Ltd.: It was founded in 2003, initially producing T4 and T5 bracket lights, energy-saving lamps and ballasts. The enterprise is transforming from traditional lighting to LED lighting. The factory covers an area of ​​30,000 square meters during the peak period. It has four brands: Longguang, Fengguang, "Fengguang Legend" and "Longfeng Eguang". The products cover home lighting, engineering lighting and other fields.
At the LED new product launch conference in April this year, Xiao Jin, chairman of Fengguang Lighting, faced the nation's distributors and still prides itself on being the "leader of LED applications and mainstream brands."
"Everyone wants to be bigger and stronger, but the ambition of the ambition and the unsustainable capital chain will eventually push the original Fengguang into the desperate situation." A dealer who had worked with him said this.
“Fengguang Legend Runs, Yiguang Lighting is wilting, once again proves my prediction a year ago: all unsustainable marketing is a brand injury, and all marketing that can't be persisted for a long time is a rogue!†Xiaonan, a senior marketing person in the industry Said.
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