Recent statistics show that the market now hosts 20 different brands of Internet TVs, matching the number of established traditional TV brands. These Internet TVs are not only gaining popularity due to their extensive video content but also because they offer an interactive experience that allows users to engage rather than just passively consume media. This shift has been well-received by consumers who appreciate the flexibility and variety these devices provide.
According to CCTV financial reports, data from a recent China Merchants Securities research report indicates that from January to May this year, the total number of televisions sold nationwide reached 20,630,000 units, with Internet TVs accounting for 86.99% of the market and traditional TVs making up the remaining 13.01%. This significant disparity highlights the rapid adoption of Internet-enabled televisions over their conventional counterparts.
Back in 2011, the national TV sales figure stood at 39,829,300 units, with Internet TVs representing approximately 10% of the market and traditional TVs taking up around 90%. Over the last six years, we've witnessed a complete turnaround in consumer preference toward Internet TVs in China.
The Suning Plaza Huaqiangbei branch in Shenzhen reported a revenue of 14 million color TV sets in the first half of the year, with Internet TVs contributing 99% of the sales and maintaining a growth rate exceeding 25%. This further underscores the growing dominance of Internet TVs in the current market landscape.
Data from YoYi reveals that users aged 18-35 are predominantly those watching Internet TV, whereas individuals aged 36-55 tend to favor traditional TV sets. Additionally, there is a noticeable trend where Internet TV users with a monthly income exceeding 6000 yuan make up a larger proportion compared to traditional TV users. This suggests that Internet TVs are becoming a symbol of modernity and affluence among younger demographics with higher disposable incomes.
For more information on smart TVs and TV boxes, interested parties can visit Smart TV Information Network Sofa Butler (http://), a leading Chinese platform dedicated to providing comprehensive details about smart TVs, TV boxes, smart TV software, and answering related queries.
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