Recent data indicate that since the first half of this year, the volume of color TV retail sales reached 21.81 million units, marking a 7.3% decline compared to the same period last year. However, within the broader color TV market, curved TVs have experienced an opposite trend, with a growth rate as high as 47%. This remarkable performance highlights their strong market appeal and rapid development, which has exceeded many expectations.
The growing potential of curved TVs has attracted numerous brands to enter the market. According to industry insights, after Samsung introduced its first curved television in 2014, domestic manufacturers such as Hisense, TCL, Haier, and Xiaomi quickly followed suit. Today, major players like Samsung, Changhong, Haier, Hisense, Konka, LeTV, TCL, and Philips are all present in the Chinese market. Even smaller brands like Micro Whale, Popular, and Mi have joined the curved TV movement. The rising number of companies offering curved models is a key driver behind the surge in sales.
Moreover, as more brands enter the market, the variety of curved TV models has also expanded significantly. According to Zhong Yikang data, the number of curved TV models increased from 176 in the first half of 2016 to 289 in the first half of 2017—a nearly doubling growth. Online model availability also rose from 124 to 195 during the same period, showing a clear upward trend in product diversity.
Of course, the popularity of curved TVs among consumers can't be separated from their unique advantages. Curved screens offer a more immersive experience, as the design makes the screen feel more "surrounding" the viewer, enhancing the visual effect and creating a stronger sense of presence. Additionally, curved screens provide a wider effective viewing angle, similar to movie theater screens. This means that larger TVs benefit from better visual comfort and clarity, making them more appealing for home entertainment setups.
Another advantage is the improved contrast ratio. Most curved TVs deliver a better contrast effect than flat-screen models, resulting in deeper blacks and brighter whites. This enhances overall image quality and delivers a more vivid picture.
Furthermore, curved TVs have a more distinctive appearance. Compared to traditional flat-screen models, curved designs look more innovative and stylish, appealing to users who value personalization and modern aesthetics. This visual appeal adds another layer of attraction for tech-savvy consumers.
It's also worth noting that large-sized curved TVs have become a popular combination. Among 55-inch TVs sold, 21% were curved models, while the percentage rose to 31% for 65-inch TVs. In fact, over a quarter of total sales came from curved TVs, highlighting their growing dominance in the premium segment.
Considering these factors, it's clear that curved TVs will continue to grow rapidly in the next three to five years. As consumer awareness increases and the entire curved display industry continues to develop, curved TVs are likely to become the new standard in the television market. Their future performance is not only promising but also something we should closely watch and anticipate.
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