ã€Global Network Technology Reporter Li Zongze】 According to reports, the world's largest consumer electronics show, the International Consumer Electronics Show (CES), concluded on January 12 (US time). This year’s CES captured significant attention in areas such as artificial intelligence (AI) and automotive technology. In the field of home appliances—originally the core theme of the exhibition—Chinese and South Korean companies made a strong impression. They showcased next-generation smart home devices centered around the TV, emphasizing seamless connectivity across all household appliances. Meanwhile, Japanese home appliance manufacturers, once dominant globally, are shifting their focus to explore new markets where they can regain competitive advantage.
At the South Korean LG Electronics booth, one standout product was a refrigerator with a built-in display on its door, positioned alongside lightweight smartphones and televisions. Users could not only check the contents of the fridge from outside but also receive recipe suggestions based on the ingredients currently stored inside. Additionally, this AI-powered refrigerator acts as a central hub, allowing users to control other home appliances like washing machines and air conditioners through voice commands.
In 2018, over 3,900 companies participated in CES, but only a handful—such as LG Electronics, Samsung Electronics, and Haier Group—showcased their "three major" products: TVs, washing machines, and refrigerators. As the industry moves toward AI-integrated smart homes, companies are competing to make everyday life more convenient. With the rise of connected appliances and smart vehicles, the ability to deliver comprehensive solutions has become a key business opportunity.
Looking at Japanese companies, Sony displayed new products including organic EL TVs and smartphones. Meanwhile, Panasonic’s booth did not feature any home appliances, signaling a shift in strategy. Sony’s President, Hiroshi Yamauchi, commented on Japan’s home appliance industry, saying, “The past was about moving in the same direction. But if you think about how to effectively utilize your own assets, you shouldn’t all go the same way.â€
While Chinese and South Korean companies are pushing for integration—offering all-in-one smart home solutions—Japanese firms must find new ways to stand out. Focusing on niche markets and leveraging their strengths could be the key to regaining their former glory in the global home appliance market.
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