Japanese media: Has CES become the home appliance business of China and South Korea?

【Global Network Technology Reporter Li Zongze】 According to reports, the world's largest consumer electronics event, the International Consumer Electronics Show (CES), concluded on January 12 (US time). This year’s CES captured attention across various sectors, particularly in artificial intelligence (AI) and automotive technology. In the field of home appliances, which gave the exhibition its name, Chinese and South Korean companies made a strong impression, showcasing next-generation smart devices centered around the TV. These appliances are designed to connect seamlessly with other devices, creating an integrated smart home experience. Meanwhile, Japanese appliance manufacturers, once dominant globally, are shifting their focus to explore new areas where they can regain competitive advantage.

At the South Korean LG Electronics booth, a refrigerator with a built-in display stood alongside lightweight smartphones and televisions. The device allows users to check the contents of the fridge from outside, while also suggesting recipes based on the ingredients stored inside. Additionally, this AI-enabled refrigerator acts as a central hub, enabling voice control over other home appliances like washing machines and air conditioners. This level of integration highlights the growing trend of smart homes powered by AI and IoT technologies.

In 2018, over 3,900 companies participated in CES, but only a handful—such as LG Electronics, Samsung Electronics, and Haier Group—showcased their core products: TVs, washing machines, and refrigerators. As competition intensifies, companies are increasingly focusing on making home appliances smarter and more connected, aiming to simplify daily life in the era of smart homes and connected cars.

Looking back at Japanese companies, Sony unveiled new products such as organic EL TVs and smartphones, while Panasonic's booth did not feature any home appliances. Sony’s president, Hiroshi Hirai, commented on Japan’s home appliance industry, stating, “The past has been moving in the same direction. But if you consider how to effectively use your own assets, you should not all move in the same direction.”

While Chinese and South Korean companies emphasize integration and specialization, Japanese firms must find new strategies to compete. By focusing on innovation and leveraging their unique strengths, they may yet reclaim their place in the global market. With the rapid evolution of smart home technology, the future of the industry looks promising—and highly competitive.

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