[PConline Hengping] When it comes to converged video software, TV boxes, etc., everyone will certainly be full of blood. In the past few years, there were more copycat boxes and a whole bunch of video software than Shanzhai mobile phones, which made it take a lot of power to capture the big screen entrance. The entire Internet seems to be moving to the TV. However, after several rounds of rectification, this momentum almost disappeared. From No. 181 to No. 292, it was a very serious blow for most manufacturers, and those who survived also had a lot to hold onto OTT licenses. money. Of course, the regulation of the industry and the competition of the three networks cannot avoid this kind of thing from happening.
Today, we must cross-assess 6 TV-based all-aggregate video software to see how these video softwares still live under the stringent remediation of copyright regulations. Before this, let's briefly review what happened before.
Do you still remember the special rectification actions taken by the relevant departments in the second half of last year on the violation of third-party applications on television boxes? Most of these third-party applications are converged and live applications, and they all touch sensitive areas of copyrights and regulations more or less. But in fact, this is not the most sensitive issue. There are only one core reason why aggregated software is collectively blocked. Advertisements brought by traffic portals and the related series of competing interests are very fierce. Translation is: This is my site by my decision.
Actually, from the legal point of view, the Internet platform's use of live TV programs does not always constitute infringement (most of the programs that belong to the “work†are excluded), but if this behavior is permitted, who else will use the set-top box; if To steal other people's stuff, what's the use of copyright paid for? The power of broadcast control is not only propaganda, authority, and system, but the stakes are really inconvenient. The current background is the integration of three networks, but they must seize the opportunities for the survival of their own network, so the entrance of the TV this large screen has become a delicacy, but also became one of the last battlefield where the network must be kept.
If you can't speak too thoroughly or say too much, no matter whether it is supervision or operation, everyone learns while practicing, and the direction is still good from the current momentum.
Returning to the topic, after some refreshing changes, what kind of convergence video software on the market has become? The PConline evaluation room conducted a horizontal evaluation of the six polymer video software products that are ranked higher than the current major application market.
The backgrounds of the six converged video software products are still quite loud. Among them, CIBN Micro Audiovisual (VTS All-Inclusive Predecessor), Tai Jie, and Cloud Audio and Video Aurora (the predecessor of Tencent Video TV Edition) are all eye-catching, with TV cats and bee videos. Magic videos have all appeared on the radio and television list. Can continue to be active until now, I believe they are still a bit of effort.
Hengping instructions
Six TV Video Software Profiles
CIBN Micro Audiovisual
In April of this year, VST was renamed CIBN Film and TV VST, and in July it was renamed CIBN Micro Audiovisual. Full response to national regulatory requirements, access to CIBN broadcast control points for a comprehensive and standardized management.
TV cat
The TV cat is a relatively early video aggregation software in China. It now welcomes the third major version of the update. It also inherits the advantages of completely free and advertising-free. There are numerous resources in terms of video content, which is the “artifact†in many small companion TVs and boxes.
Bee Video
Established at the beginning of 2012, it is a rookie of converged video software. The production team is not as famous as other software, but it is very hard, and product iterations are fast.
Magic video
Magic has always been doing network multimedia broadcast control products, we are familiar with the video player MoliPlayer, magic video streaming media playback still has a deep technical accumulation.
Tai Jie Video
Since it was named by the Broadcasting Group, Taijie has responded positively to the policy requirements, and has made a concerted rectification with the Southern Media to move towards the regularization of video content. Tai Jie not only does a video platform, but also a TV box.
Cloud Vision Aurora
The hardest of the 6 softwares should be the Cloud Aurora. The predecessor of the video is Tencent's TV version, which is created by Tencent Video and the South New Media. It has a huge advantage in genuine resources.
UI style
For a piece of software, a unified UI style can give users a better user experience. Each aggregation platform basically has its own characteristics in order to obtain differentiation and personalization, and to implant its own content deeply. In terms of content and layout, ICON's design has its own standards, so it makes sense to compare them with each other.
Page Layout
Many people complain that the operation of smart TV software is too complicated. In fact, this is closely related to the layout of the APP page, the logic of operation, and the degree of recognition of icons. A good TV app does not require users to spend too much on learning costs, deliberately go to the habit, but can naturally guide the user to facilitate the operation.
CIBN Micro Audio and Video adopts vertical and horizontal layouts. Content distributed around the left and right, and the top row is recommended by users. The overall cost of learning the interface is very low.
The TV cat adopts a waterfall-style sliding operation. The four modules and sub-menus are presented on the desktop. The presentation mode is more compact, and the categories in the sub-menus are basically not duplicated.
The overall layout of the bee video is very simple, the icons and fonts on the page are also very generous, left and right movements do not need to deliberately look for, all content can be displayed.
The magic video spreads to the periphery with the user's film as the first focus, and the core content is easily found under the main page. However, there is too much content on the front page stack, which is messy.
Taijie Video adopts the layout design of the Metro UI. The root menu is just right and the submenus are clearly categorized.
Cloud Aurora is basically uploading all the content of Tencent's videos under the main interface. Waiting for every video to be piled in front of you for you to click, the standard portal thinking.
In contrast, we can only say that the six softwares are too similar in the page layout. The overall idea is to slide around. Of course, this is simple and easy to use. The learning cost is low, but if you want to make features, you have a variety of structural layouts. It also requires a lot of experimentation. In general, the author thinks that the interface of the TRT video is the most durable and durable.
Logic level
The logic level concept can be described in such a simple way: you find the content you want on TV, the steps you will go through. This is the logic level of TV operation. The convergence of 6 TV-based all-aggregate video software at the logical level is not obvious. Take the "Fantasy City" on demand as an example. The typical page is the main page - the TV category menu - lock "Fantasy City" - "Fantasy City" , Collection - "Fantasy City" play.
ICON design
A few years ago in the era of 3D TV, most of the TV software operating interfaces were still materialized, if overwhelming flattening followed. From the mainstream mobile operating system, we can easily find that this flat and lightweight design is more and more popular.
The six software ICON design all use this style idea, the magnet card type icon effect, the very low-key picture is excessive, the picture-enhanced menu design, if there is the difference, then only the main tone and the detail slight difference.
The card-like icons are either sleekly polished or angular, and the Arctic video and cloud audiovisual aurora are compact. The CIBN micro-audio and bee video are lighter. The TV cat font icons are smaller and more breath-taking.
From the color matching point of view, in addition to the bright color of the TV cat color style (estimated with its name), several other colors are more profound.
Video content
The content of the aggregation video software is generally a sensitive topic. The most important point is that these software may not be licensed with the content provider. Most of the resources are copyrightless, and there are legal risks. However, with the control of radio and television on the video software content on the TV platform, many previously desperate platforms have responded positively to the normalization of content.
Resource Platform
In addition to bees video and magic video, the six softwares have not yet cooperated with content providers, and the remaining four models have been moving toward formalization. Tencent's video content is the most sought-after and there are more partners.
However, bees and magic also made a disclaimer in order to avoid risks. All programs in the software are sourced from the Internet and are not allowed to be used in commerce. If any infringement occurs, they will be immediately deleted.
Video resources show
Specific to the six software details of film and television resources, pull it out is a king. Xiao Bian searched for the six softwares based on the movie, TV drama and variety show TOP 10 in the Baidu search forecast list on August 11th. The results are as follows:
the film
Six Syndication Video Software Movie Resource Comparison Movie CIBN Micro Audio Video Cat Cat Bee Video Magic Video Tai Jie Video Cloud Audio Visual Aurora Smile A Very Allure Teaser × ×TV series
Six syndicated video software TV series resource comparison TV series CIBN micro video TV cat bee video magic video taijie video cloud audio and video aurora slightly smile very much × × ×Variety
Six Syndication Videos Software Variety Arts Contrast Variety CIBN Micro Audio Visual Cats Bees Video Magic Video Taiji Video Cloud Audio Visual Aurora 2016 Super Female Voice × √ ×After a round of comparison, the results were still quite unexpected. Some movies, TV series, variety shows, and some of the six platforms were not. The movie is the most comprehensive part of the television cats, television dramas are evenly matched, and the variety show is led by a vote. CIBN, Taejee, and Cloud Audio and Video all have access to regular content platforms, so they are very cautious about some content that is not copyrighted, and generally only trailers. The other three still have some copyright risks.
Quick operation and personality settings
CIBN Micro Audiovisual
The main interface of CIBN micro audiovisual is still relatively humane. Below the main interface, you can freely move some column categories and system applications. You can adjust the order of menus according to your preferences. Play records and collections are placed on the same page. This kind of page setup is also very user-friendly. In addition to recording and collecting, App can also give "guess you like" content based on the viewing history. This should be praised.
Search resources directly enter the movie name pinyin abbreviation, can also find out the video, availability is still guaranteed. And search pop-up keyboard full keyboard, T9, strokes, these three modes can be selected, there is always a suitable for everyone to use. In CIBN Micro Audiovisual, it is also possible to perform pre-settings for playback. Therefore, when the video is played, only the fast-forward and fast-reverse settings can be set, leaving little room for choice.
TV cat
TV cat
The menu customization space of the TV cat's main interface is also very large. The main interface can set various classification resources and application shortcuts, and can also freely adjust the position before and after. System to play the collection directly can be found in the main interface, this is still more convenient, you can also register to log in, enter personal page management, view a variety of historical records and video collections, features more comprehensive and quick operation.
Video search only supports T9 and full keyboard in two forms, and the search intelligence is still relatively high, playing the first letter of the alphabet, basically related resources will follow. When playing, the TV cat supports the outgoing call selection function. This eliminates the need to exit the collection when it is playing, saving one step and making it more convenient.
Bee Video
Bee Video
The main interface of the bee video looks tonality is finally a bit featured, not exactly the same, but the interface can not be customized, all modules are locked, this is a bit not too humane. As for the video search, under different columns, you can press the menu key to call out the search box, and then input the content you want to search. This kind of operation does not seem particularly clear.
In the main interface directly into the "my movie", you can view the viewing history and chase collections, you can also see the "My Download", at the speed of the Internet can not guarantee to watch high-definition video online, you can choose to download first, and then in Watching it will also greatly enhance the viewing experience. When playing video, the bees video is commendable is that it can play video, through the menu button to switch the source of the film, for example, a film can also have access, then this time you can choose a different source Experience a clearer picture.
Magic video
The magic video's main interface has been divided into many sections. The menu does not have any space for custom settings. Basically, it is arranged in a mechanized order. Play records and collections are placed in a very clear position, the first page of the main interface can be clearly seen, and it is very convenient to use.
Fast search resources, the same can be entered in the film name pinyin abbreviation for fast search, but this time only the full keyboard input method, with a long look a little dazzling. In the video playback, the interface can be set more options, you can switch the definition, video source, decoder, format, slow and slow release and other functions, the overall selectivity is very comprehensive.
Tai Jie Video
Tai Jie Video
The main interface of Tatelite video can add applications, but that's it. The space for customization is not great. You can also view the history of the episodes and the collections in the viewing history. There is also a section on this page that you would like to guess.
Fast search for resources is also based on the first letter of the search method, the keyboard is only a full keyboard, it is not easy to use. When playing a video, the page can call out the definition, episode, decoder, whether to set up drama, picture ratio and other settings, the function is very full, but also very user-friendly.
Cloud Audiovisual
Cloud Audiovisual
Cloud audio and video interface does not support custom settings, all the plates are listed, it looks very much. The personal center has a comprehensive view of the history, VIP user privilege, and my concerns.
The resource search is still the first letter search method. The input method becomes T9, and there is no full keyboard so fast. When the video is played, there are not many functions that can be selected, but you can only fast forward and rewind.
Interaction and management
In terms of interaction and management, these apps installed on TV can actually interact with mobile phones, and almost all interactions can not be separated from the public number.
By contrast, in addition to the magic video and cloud audiovisual, these six apps can perform on-demand, movie selection, projection, and other operations by paying attention to the public number.
CIBN Micro Audiovisual
CIBN Micro Audiovisual
The app installed on the TV can also interact with the mobile phone. This undoubtedly improves the usability of the application. At this stage, the user is interacting via the WeChat public number. The content selection and detailed operation are stronger than holding an ordinary remote control directly. .
Live / On Demand / Membership
Whether to support the live broadcasting of TV stations whether there is a membership charge standard (RMB) CIBN micro-listening whether there are 1 month 30 months, 3 months 80, 12 months 300 TV cat is / / Bee video is / / Magic video is based on cooperation operators Standard charge Thai-Television video Yes Cloud Audio-visual Live Sports There are 1 month 30, 3 months 80, 12 months 300In the six apps tested, TV cats, bees videos, and magic videos are all broadcast live on TV. CIBN Microvision and Taijie Video do not support live streaming. Cloud Audio and video belongs to Tencent, so the system has NBAs inside. As well as some live sports events. In terms of membership fees, with membership selection, the fee is generally 30 yuan per month, but the resources for each app are different. This 30-month value is not worth it, it really is a matter of opinion.
[PConline Evaluation Room Hengping Review]
PConline Evaluation Room Hengping Review App Name Advantages Inadequate CIBN Micro Audiovisual Resources Huge, Logical Interface Vertical Menu Pulled Too Long TV Cat Style Unification, Smooth Operation, Rich Customizable Forum Top Content Hot Topics Content too messy Bee Video Concise and Efficient , Aggregation of many resource content focus too much magic video content, use color too much additional features, mall design is unreasonable Tai Jie video flat and lightweight, reducing cumbersome operation classification There are many repetitive cloud audio-visual content large and full , Genuine resources are a lot of channels messy, full screen content is very tired
After several rounds of comparative evaluation, we still found a lot of problems. Several aggregated APPs are also facing the same problems as the operating system and hardware. The homogeneity is serious. There aren’t many places in the APP’s design and interaction logic that make people aware of it. The recognition can only rely on simple page layout and color design. In addition, in the increasingly stringent copyright supervision of the video industry, there are still some niche APPs that may be short-term benefits for consumers, but are not conducive to the healthy development of the entire industry. Of course, we still hope that the converged APP will continue to be integrated and developed. Their existence does bring great convenience for us to watch video programs on TV. In the same window, you can get a quick overview.
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