The Mijia brand carries the upgrade and fall of Xiaomi’s smart family strategy.

On March 29 this year, Xiaomi Ecological Chain 2016 spring communication meeting, Xiaomi founder, chairman and CEO Lei Jun announced the strategic upgrade of Xiaomi ecological chain, launched a brand new brand "Mijia", Mijia brand carries Xiaomi smart family strategy Upgrade and landing.

Five months since the release of the Mijia brand, there have been 10 meters of rice pressure IH rice cooker, Mijia LED smart table lamp, Mijia Xiaobai smart camera, Mijia iHealth sphygmomanometer, Mijia riding electric power assisted folding bike, etc. Home brand products are listed one after another. Mijia products have received much attention, and there are more than 75,000 reports on Mijia products on the Internet.

All Mijia products have a common ID design gene, the pursuit of reasonable: product molding based on the most compact hardware stack; the pursuit of minimalism: to do universal design; the pursuit of integration: single product is not abrupt, can be integrated into any environment. From the data point of view, Mi's product logic has been recognized by users. At present, 50% of Mijia products users connected to Mijia APP are from Apple's operating system. The Mijia brand has further broadened the original user base of Xiaomi.

Access to online devices totaling nearly 40 million cubic meters of smart home strategy to deliver amazing transcripts

In mid-August, the original “Millet Smart Home APP” was renamed “Mijia APP”, which means that in addition to a series of intelligent hardware products, the software service of Xiaomi Smart Home is also integrated into the Mijia brand. In the autumn communication meeting of Xiaomi Ecological Chain, Liu De, the person in charge of Xiaomi Ecological Chain, officially announced the transcript of Mijia APP for the first time. Liu De said that as of August, the number of installed users of Mijia APP exceeded 50 million, the number of daily active users exceeded 5 million, and the total number of online devices connected was nearly 40 million.

In addition to the shocking series of industry-leading data, Liu De also introduced the latest business structure plan of Mijia APP. Mijia APP is divided into three major business modules: equipment control, e-commerce platform and information. Device control can personalize all the connected smart devices and interact with real-time information. The e-commerce platform includes two sets of Mijia Mall and Xiaomi Crowdfunding. Service, Mijia Mall can buy all the products released by Mijia, Xiaomi crowdfunding is an open crowdfunding platform, has completed 44 issues.

True path planning, high IQ, Mijia sweeping robot

At this communication meeting, the most eye-catching is undoubtedly the newly released Mijia sweeping robot. The sweeping robot has received much attention in recent years, but the user has a lot of spit. The sweep is not clean, the sweep is slow, and the sweep can't be scanned. Many users are disappointed. The Mijia sweeping robot completely solves the above pain points.

The Mijia sweeping robot adopts the NIDEC brushless motor imported from Japan, and has an oversized wind pressure of 1800Pa, which is several times higher than that of the ordinary motor. The floating main brush design can be floated up and down according to the height of the ground, always close to the ground to ensure the vacuum effect. In the process of cleaning the gap along the wall, relying on the wall sensor, the Mijia sweeping robot can always maintain a precise distance of about 1 cm from the wall. With the work of the side brush, the dust in the gap of the wall is completely cleaned. And equipped with 5200mAh 14.4V ultra-large capacity lithium battery, 2.5 hours long battery life, fully charged can clean the effective area of ​​250 square meters.

It is worth mentioning that at the communication meeting, Liu De said that “Mijia sweeping robot is a high-intelligence sweeping robot with true path planning, and it has revolutionized the path planning algorithm.” Mijia sweeping robot is equipped with independent research and development. The LDS laser ranging sensor can perform 360-degree and 1800-range ranging scans per second, and constructs a room map in real time through a SLAM (instant positioning and map construction) algorithm similar to that used in driverless technology, and then integrates gyroscopes and acceleration sensors. 12 kinds of different sensor data such as odometer and ultrasonic sensor, reasonably plan the sweeping path, and can clean and clean the whole house quickly and reasonably. The intelligent path planning function of Mijia sweeping machine greatly shortens the cleaning time and improves the efficiency. It solves the collision type and pseudo path planning type sweeping robot. When facing complex environment, it is easy to be trapped in a certain area, sweeping slowly and sweeping. Clean, incomplete pain points.

The Mijia sweeping robot with a major breakthrough in intelligent path planning is only 1699 yuan, and the sweep is cleaner and swept faster, making the domestic sweeping robots surpass the international top products in performance and intelligence for the first time. It is understood that the latest Mijia sweeping robot released by Mijia will be sold at Xiaomi Mall and Xiaomi Home on September 6.

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