It was previously reported that Fujitsu, a Japanese technology industry company, plans to merge the personal computer business with China's Lenovo Group. On Thursday, the news was officially confirmed. According to the latest news from foreign media, Fujitsu executives announced that they are negotiating with Lenovo Group to restructure their computer business. Fujitsu hopes to use this method to reinvigorate the current troubled PC business.
According to the Nihon Keizai Shimbun, in the first half of the fiscal year (April to September) earnings meeting, Fujitsu President Tatsuya Tanaka said that Fujitsu has excellent personal computer products, but the production scale is relatively weak, and Lenovo Group Cooperation will make up for this weakness.
In recent years, Fujitsu’s share of the personal computer market has been declining. According to media estimates, Fujitsu will come up with a personal computer business and Lenovo Group to form a joint venture company, the company will design and produce Fujitsu brand computers, Lenovo Group will hold more than half of the joint venture company shares.
Fujitsu also confirmed that it is negotiating with the Japan Development Bank and hopes to obtain financial and strategic support.
Fujitsu is a large Japanese electronics and IT company, and the company is undergoing a business restructuring. It is reported that in the future, the company will invest more resources in the information service field that currently contributes two-thirds of the revenue. Some non-core businesses will be divested and operated independently, including external transfer or joint venture with external companies.
Fujitsu is also preparing to transfer some of its services, including customer support.
The executives said that if Fujitsu's business is too fragmented to make a focused investment, the company will not be able to compete with the world's leading IT service companies.
As is well known, personal computers have become a sunset market, and the global market capacity has been declining for many years. Giants such as Lenovo, Hewlett-Packard, Dell, and Asus have also begun to transform their strategies into enterprise services, data centers or smart phones. Transfer.
The Japanese PC industry is very weak in global competitiveness, mainly in the Japanese domestic market. At the beginning of this year, according to Japanese media reports, Fujitsu, Toshiba and VAIO (an independent company formed by Sony's transfer of computer business) had negotiated and hoped to merge the computer businesses of the three companies.
However, the three companies have serious differences in the development strategy of the new company after the merger and the integration plan of the computer factory. The merger plan eventually failed. Fujitsu also decided to take other rescue methods. It is reported that even if the computer business of the three companies merges, its share in the global computer market is only 6.5%, and even less than Apple, the competitiveness is insufficient.
The model of Lenovo Group's cooperation with Fujitsu is very similar to the previous cooperation with NEC in Japan. Years ago, Lenovo Group and Japanese computer company NEC formed a joint venture company to continue to produce and sell NEC brand personal computers in the Japanese market, which continued the NEC brand and expanded Lenovo Group's computer sales to help it become the industry's first.
However, the continued decline in the PC market eventually ended up losing interest to NEC. In the third quarter of this year, NEC will transfer almost half of the equity of the Lenovo joint venture to Lenovo Group (only a few thousand stocks left), and the price will be nearly 200 million US dollars. The joint venture has become a wholly-owned subsidiary of Lenovo Group.
On Thursday, Fujitsu also announced that it will consider continuing to reduce costs, including 3,300 jobs in the European market and 1,200 employees in some new businesses.
According to IDC, the leading US technology consulting firm, the global PC market has shrunk by 3.9% in the third quarter of this year. Among them, Lenovo Group still ranked first, but its shipments shrank by 3.2% year-on-year. In addition, the advantage of Lenovo's first place is already in jeopardy. The second-ranked HP has a market share gap of only 0.1%. HP's shipments in the third quarter increased by 3.3%.
According to IDC statistics, in addition to the top five manufacturers including Lenovo, Hewlett-Packard, Dell, Apple, and Asus, the shipments of other PC companies dropped sharply by 13.2%, including Japanese computer makers. Obviously, other small manufacturers will not be able to survive in the computer market without heating the group. (integrated / dawn)
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