In the era of digital transformation, how companies effectively implement this shift has become a critical issue since 2018. Recently, NetEase Cloud released its annual “2017 Beishang Guangshen Enterprise Digital Development Report,†which has sparked widespread interest across the industry. The report highlights that digital transformation is now a core strategy for Chinese companies to navigate challenges. By 2018, it's expected that 67% of the world’s top 1000 companies and 50% of China’s top 1000 enterprises will prioritize digital transformation as a strategic focus.
Big data has become a key strategic asset for businesses both now and in the future. With advancements in data collection, storage, autonomous analysis, and reduced cloud computing costs, the environment for enterprise digitization is rapidly evolving. However, despite these developments, many companies still face challenges during their digital transformation journey.
According to the “Digital Report,†only 10% of the 261 surveyed enterprises in the Guangzhou-Shenzhen-Hangzhou region believe their digital development is mature. Among them, just 23.81% have developed clear digital strategies and implementation plans. Most companies feel overwhelmed by the digital transformation wave, lacking clarity on their current status and unsure about where to begin. The purpose and value of digital transformation remain unclear for many organizations.
Innovation and efficiency improvement are at the forefront of enterprise digitalization. The report found that 57.14% of companies aim to enhance innovation capabilities, while 53.38% focus on improving operational efficiency. Other goals include better business decision-making, user experience, process optimization, and business model upgrades. In today’s challenging economic climate, with rising labor costs, innovation and efficiency have become essential for businesses to thrive.
When implementing big data initiatives, companies often leverage cloud computing, data analytics, and other technologies. According to the report, around 62% of surveyed companies have either partially or fully migrated to the cloud, while 28.57% are considering doing so. Cloud computing, big data, and analytics are gradually becoming the foundation of enterprise digitalization. The question remains: How can companies truly harness big data to drive innovation and improve efficiency?
Mobile office has become an unavoidable trend. A recent report shows that the mobile office market has grown rapidly over the past three years, reaching 3.57 billion yuan in 2016 and projected to hit 5.41 billion yuan in 2017. By 2020, the market is expected to exceed 12 billion yuan. As mobile office expands, the volume of corporate data stored on these platforms also grows, including attendance records, sales tasks, and process efficiency metrics. Companies must find ways to use this data to optimize management and decision-making.
According to the Mobile Informatization Research Center, 54.5% of companies adopted mobile office to gain a competitive edge, while 37.9% focused on utilizing fragmented time more effectively. One mobile office app, “I Don’t Worry,†has been working to unlock the potential of big data. Since its 3.0 release, the platform has focused on applying big data technology to improve internal operations.
Currently, “I Don’t Worry†collects and analyzes internal data such as attendance and approval timeliness to optimize enterprise operations. Looking ahead, the app plans to collect and analyze additional data like work logs, chat history, mission completion, and sales figures. It aims to simplify complex data processes, generate visual reports, and support real-time decision-making, helping companies transition from “business-driven†to “data-driven.â€
External data also plays a vital role in enterprise digitalization. Companies are not only owners of big data but also demanders of external data, which is often larger, more comprehensive, and more complex. Integrating data from various channels, platforms, and domains requires advanced processing techniques to extract value, target audiences, and develop precise marketing strategies.
One solution, Zhongyuan Intelligent Information Services, leverages operator traffic and voice resources to deliver personalized services. This includes event planning, automatic traffic distribution, bill generation, and data analysis. It helps companies boost brand visibility, accumulate fans, and build a strong brand presence.
Through innovative marketing methods, the solution has created new engagement opportunities for consumers. For example, Shangchao users have formed stronger emotional connections with their audience, driving brand growth. As more companies recognize the value of data, they are likely to treat it as their most important intangible asset in 2018.
Currently, the solution partners with major companies across banking, finance, retail, manufacturing, education, healthcare, and more. By leveraging big data, it provides tailored solutions that maximize the value of digital transformation. In the age of big data, companies that embrace this change will be well-positioned to lead and succeed.
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