In the age of digital transformation, how companies effectively implement this shift has become a critical issue since 2018. Recently, NetEase Cloud released its annual "2017 Beishang Guangshen Enterprise Digital Development Report," commonly referred to as the "Digital Report." This report has sparked widespread interest within the industry. According to the findings, digital transformation is now a core strategy for Chinese companies aiming to tackle modern challenges. By 2018, it's expected that 67% of the world’s top 1000 companies and 50% of China’s top 1000 firms will prioritize digital transformation as a central part of their business strategy.
Big data has become a key strategic asset for businesses, both now and in the future. The ability to collect, store, analyze, and reduce the cost of cloud computing has created the foundation for enterprise digitalization. However, despite these advancements, many companies still struggle with the process of digital transformation.
The "Digital Report" highlights that among the 261 enterprises surveyed in the Guangzhou-Shenzhen-Hangzhou region, only 10% believe their digital development is mature. Moreover, just 23.81% have a clear digital strategy and implementation plan. Most companies feel uncertain about where to begin and lack a clear understanding of the purpose and value behind their digital initiatives.
Innovation and efficiency improvement are the primary goals of enterprise digitization. According to the report, enhancing innovation capabilities ranks highest at 57.14%, followed closely by improving efficiency at 53.38%. Other objectives include better decision-making, improved user experience, and optimized business processes or models.
With the current economic slowdown and rising labor costs, innovation and efficiency have become essential for businesses. Innovation involves refining management, business practices, and technology, while efficiency improvements cover operations, production, sales, and customer service. These factors play a crucial role in determining whether a company can seize opportunities during supply-side reforms.
According to the report, when companies leverage big data, cloud computing, and data analysis are the most commonly used technologies. Approximately 62% of the surveyed companies have either partially completed or fully transitioned to the cloud, while another 28.57% are considering doing so. Cloud computing, big data, and analytics are gradually becoming the standard tools for enterprise digitalization.
But how can companies truly make big data work for them? Activating internal data is one way. Mobile office has become an unavoidable trend. According to the "2017 Smart Mobile Office Industry Trend Report," the mobile office market has grown rapidly over the past three years, reaching 3.57 billion yuan in 2016—an increase of over 70%. It's expected to reach 5.41 billion yuan in 2017, with a projected market size of 12 billion yuan by 2020.
As corporate mobile office scenarios expand, the amount of data stored on mobile platforms—including attendance records, sales tasks, and workflow efficiency—has also increased. Companies must find ways to use this data to improve business management, operational efficiency, and support informed decision-making.
According to the Mobile Informatization Research Center, 54.5% of companies introduced mobile office to gain a competitive edge, while 37.9% saw it as a way to better utilize fragmented time. One mobile office app, “I Don’t Worry,†has focused on unlocking the potential of big data since its 3.0 release, applying big data technology across various industries.
Currently, the app collects and analyzes internal data such as time and attendance, approval timeliness, and more, helping optimize enterprise operations. Looking ahead, it plans to collect and analyze additional data like daily tasks, IM chat logs, mission completion rates, reports, and sales figures—all under enterprise authorization. This will help companies create visual dashboards, support real-time decision-making, and transition from a business-driven to a data-driven model.
Beyond internal data, utilizing external data is equally important. Enterprises are not only owners of big data but also demanders of external information. External data is often more comprehensive and complex. Integrating data from different channels, platforms, and domains using large-scale processing techniques can unlock value, target specific audiences, and enable more effective marketing strategies.
A solution called Zhongyuan Intelligent Information Services offers tailored approaches for companies. Based on traffic and voice resources from major telecom operators, it distributes free traffic to users, enabling direct engagement with businesses. It provides personalized solutions for event planning, automatic traffic distribution, bill generation, and data analysis, supporting corporate marketing efforts, fan growth, and brand building.
Through innovative marketing methods, companies have successfully built emotional connections with consumers, boosting brand development. As more businesses recognize the value of data, they are likely to treat it as their most valuable intangible asset in 2018, managing and leveraging it systematically.
Currently, the solution has partnered with major companies across banking, finance, retail, manufacturing, education, healthcare, and more. With years of R&D and operational experience, it continues to maximize the value of big data through innovative applications, helping enterprises thrive in the era of digital transformation.
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