In 2015, Xiaomi's product sales gradually changed from snapping up to normal mode, bidding farewell to the era of “hunger marketingâ€.
Near the end of the year, is this a big move by Xiaomi to boost the shipment volume?
On December 22, Xiaomi Company announced the launch of the mobile phone "old-for-new". All the Xiaomi mobile phones that are idle in the hands of the users can be returned to the user's Xiaomi account in the form of mobile phone replacement voucher after the official quality inspection and evaluation. It can be used when Xiaomi.com purchases any Xiaomi mobile phone products and other accessories.
In the first nine months of this year, Xiaomi sold about 53 million mobile phones, which is quite different from Xiaomi’s chairman Lei Junnian’s goal of selling 100 million mobile phones. Beginning in the middle of this year, the outside world began to worry about whether Xiaomi encountered a bottleneck in high-speed growth.
"The effect is not good. After all, the mobile phone users of Xiaomi have already exceeded 100 million. How to effectively use these users is a problem. It is a way to trade in the old ones." Wang Yanhui, secretary general of the Mobile China Alliance, said on the 23rd that this is the promotion of Xiaomi. At least attract some old customers and fold a little.
According to the report of the Financial Weekly Weekly, Xiaomi President Lin Bin said that this year's mobile phone market is not the same as in previous years, and the entire Chinese smartphone market is basically saturated. Although China's economic growth has slowed down in recent years, consumption upgrades are still a general trend. The income of users has increased, and the demand for mobile phones has also increased. Xiaomi attaches great importance to research and development this year. "This year, Xiaomi's growth rate is slower than last year and the previous year, but it is also a good thing."
Lin Bin also said, "Xiami is only a startup company established for five years, but we often compare our company with Samsung, Huawei, Apple, and many of the expectations of Xiaomi have surpassed the basic business rules, any enterprise. Can't do it."
Lin Bin denied the recent "small mill valuation decline".
“In fact, investors don’t have any requirements for us. We don’t open the board of directors. The shareholders have never asked Xiaomi to make a profit or how much. Xiaomi is not a listed company. The valuation itself is a view of Xiaomi’s future, not just In the past two quarters of performance." Lin Bin said.
In 2015, Xiaomi's product sales gradually changed from snapping up to normal mode, bidding farewell to the era of “hunger marketingâ€.
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