The 11.11 shopping festival is everywhere, from subway ads to various media platforms. Everyone is eagerly waiting for the next sales miracle to unfold. In this grand celebration, MicroWhale, a brand that follows the trend of consumption upgrades, launched its annual M1 projector with the slogan "giving you a sense of life ritual." The goal is to let the younger generation experience unique, ceremonial moments while sharing them with family and friends.
The M1 started pre-orders on October 24th and quickly gained attention from industry leaders. As the smallest 1080P intelligent micro-projector in the market, it received over 10,000 reservations within just one week. When the initial price of 3,599 yuan was finally announced, it sparked a buzz in the industry, with many saying, “the price is too high!â€
The M1's impressive launch price triggered a buying frenzy on the same day as the 11.11 flash sale. Within the first minute, more than 100 units were sold. On the same day and during the Double Eleven period, the sales of the M1 ranked among the top five in the projector category, competing with the most established and successful projectors in the industry.
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According to insiders, when the M1 appointment page was released on JD.com on October 24, competitors were caught off guard. Thousands of people rushed to make appointments, creating a stir in the industry. The "yellow cow" army (referring to early buyers) was just around the corner. After the sale, not only did sales skyrocket, but inventory ran out quickly. All first batch consumers gave real praise.
Why is the M1 so popular? It’s the smallest and most elegant 1080P smart projector on the market. With a sleek design, it supports full HD resolution, DCI-P3 wide color gamut, and DTS cinema-grade audio. Its 7200K cinematic color temperature delivers a visual feast with clear layers and rich, soft colors.
MicroWhale also uses diffuse reflection imaging technology, featuring an eye-protecting mode that effectively reduces blue light damage, offering warm care for the whole family. It has a built-in high-resolution digital sound system and carefully tuned DTS surround sound, immersing users in a large-screen world right after turning it on.
Notably, the M1’s design won the China Good Design Gold Award. It features Scandinavian geometric design, a smooth sandblasted texture, and a classic European-American minimalist style, seamlessly integrated into a simple metal body, making it truly extraordinary.
The M1 also introduces 1-second auto-focus technology, a first in the industry. This advanced algorithm eliminates the need for manual focus, delivering sharp images instantly, even during motion. It also supports trapezoidal correction for easier setup, allowing multi-angle projection and easy creation of a bedroom theater.
Additionally, the M1 retains the AI voice function from previous models, enabling voice commands, listening, and chatting with just one second. A Bluetooth voice remote allows for hands-free operation, making life more convenient and efficient.
MicroWhale gives you a sense of life ritual.
The M1, the smallest and most sophisticated 1080P smart private theater, brings an unforgettable glow every day. Every moment becomes memorable, filled with meaning and ceremony.
However, the M1’s release sent shockwaves through the projector industry. Other brands are closely watching what waves MicroWhale will create next.
In any case, MicroWhale has always aimed to make home projection simpler and more accessible. It seeks to popularize home theaters, let everyone reimagine the joy of projection, fall in love with it, and enjoy both solitude and shared moments. MicroWhale will seriously consider all user feedback, continuously improve the product experience, provide better service, and make life more fun!
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