It is understood that Renesas Electronics' MCU/SoC products have a market share of 47% in the car cockpit segment and 44% in the dashboard segment. According to this data, Renesas is undoubtedly the world's number one in these two segments.
Masahiro Suzuki, vice president of Renesas Electronics and head of the automotive information solutions division, said in an interview with the media that "Renesas' automotive business is on the rise and is slowly reviving the market." He also attributed Renesas' "reverse attack" to the vacancy of Freescale's corresponding products (until this fall, NXP/Freescale introduced the latest i.MX8 MCU) and Texas Instruments' SoC for in-vehicle entertainment information systems. The chip - Jacinto (OMAP chip with DSP function) is also "unmanned."
Suzuki once introduced the number of design-ins for automotive chip products that Renesas acquired in FY2015 to reporters. He said that the total value of these design-ins exceeds $4.5 billion in terms of life cycle value.
Suzuki also pointed out that Renesas has launched a new third-generation R-Car starter kit for highly specialized engineers "professional community" who are engaged in software development in image recognition and human machine interface (HMI) and often use open source software. Can simplify the development of automotive Linux environment. One of the new starter kits features the new R-Car M3 System-on-Chip (SoC), while the R-Car M3 maintains software compatibility with existing high-end R-Car H3s and provides a balance of performance and cost. The platform can meet the greater demand for HMI and ADAS functions in more automotive segments.
Renesas Automotive Software Development Environment: The third generation R-Car Starter Kit, but this is not the killer of Renesas. According to Suzuki, Renesas plans to introduce a new embedded vision processor at the CES Consumer Electronics Show in early 2017. He even described it as a product that can replace the Mobileye EyeQ series of visual SoCs. Although details such as related parameters are still confidential, Suzuki said that many OEM OEMs and TIer 1 suppliers have been expecting this product for a long time.
As we all know, the capacity of a luxury car's internal software code is expected to increase 300 times in the next 20 years. Based on this consideration, Suzuki believes that developer tools and platforms for software developers will play a key role. Renesas has launched two new third-generation R-Car starter kits around mid-October this year: R-Car Starter Kit Pro (with evaluation board with R-Car M3 system-on-chip) and R-Car Starter Kit Premier (Equipped with an evaluation board using a high-end R-Car H3 system-on-chip). The starter kit is highly scalable and can be used in a wide range of software developments such as ADAS, infotainment, reconfigurable word instruments, integrated digital cockpits and more. Thanks to the powerful computing power of R-Car system-on-chip in vehicle installation and advanced open source software, the new starter kit enables “professional community†software engineers to bypass low-level development tasks and focus on developing highly specialized complex software. Speed ​​up time to market for new automotive computing systems.
According to Suzuki, the R-Car Starter Kit Pro is priced at $499 and the R-Car Starter Kit is priced at $799. The adoption of such a low-cost pricing strategy is to hope that any developer can quickly invest in the development of relevant software applications.
Electronic Vapor Cigarettes,Wholesale Disposable Vape Pen,Disposable E Cig,Cigarette Electronic
Maskking(Shenzhen) Technology CO., LTD , https://www.szelectroniccigarette.com