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In the “Market of the World's Top 500 Most Valuable Brands 2017†announced by Brand Finance, a UK-based industry consultancy, Huawei ranked 40th in the list with a brand value of US$25.23 billion, ranking 7 times higher than the previous year. Bit. In 2016, Huawei's global business development has also achieved great success. Among them, Huawei's consumer business is expected to achieve sales revenue of RMB 178 billion, a year-on-year increase of 42%, achieving steady growth for five consecutive years; smartphone shipments reached 139 million units, up 29% year-on-year. The rise of domestic mobile phones represented by Huawei, OPPO and Vivo has attracted the attention of Korean media.
Yonhap News Agency reported on February 7 that on the 7th, according to data released by market research firm Strategy AnalyTIcs, in the third quarter of 2016, the average unit price of Chinese mobile phone manufacturers Huawei, OPPO and VIVO smart phones was 184 US dollars (about 1262.24 yuan). As China's smartphones have a higher market share in the world's mobile phone market, Chinese manufacturing has moved away from the model of cheap and small profits but quick turnover.
Specifically, Huawei's 218 US dollars, OPPO 186 US dollars, VIVO 148 US dollars, Apple and Samsung, respectively, 617 US dollars and 222 US dollars, although Huawei, OPPO and VIVO and Apple still have a big gap, but Samsung is basically the same.
At present, Huawei, which ranks third in the global smartphone market share, is also striving to expand its high-end market while maintaining a high market share. Huawei has deep cooperation with Leica cameras in Germany. The P9 and P9 Plus with Leica cameras are very popular among young consumers. The high-end model Mate 9 is also recognized by the industry.
It is predicted that the average unit price of OPPO and VIVO smartphones is likely to surpass Samsung in the first quarter of 2017. Samsung, which is expected to launch the Galaxy S8 in the second quarter, is ensuring market share or selling Galaxy A, C and J series low-priced products in regions such as Africa and the Middle East.
In this regard, Zheng Huizhi, head of the Industry Analysis Group of the Korea Information and Communication Technology Promotion Center, said that Chinese smartphone manufacturers are shrinking the low-end market to the high-end market. With the continuous advancement of technology and the structural adjustment of the internal market, the price of Chinese smartphones is gradually increasing. At present, in addition to trying to maintain its market share, Samsung is also wary of the threat of Chinese manufacturers, and it is relatively difficult to raise prices.
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