The popularity of CES varies each year, but this year has seen a stronger focus on artificial intelligence and visual technologies. At McCarran International Airport in Las Vegas, visitors are not only greeted by traditional gambling machines but also by smart robots stationed at the entrances of certain restaurants. These robots allow guests to place orders via small screens or engage in English conversations, even if the interaction is not always seamless. Despite some challenges, they continue to draw attention from passersby.

This robot experience was particularly appealing to attendees of the 2018 CES Consumer Electronics Show, which took place from January 9 to 12 in Las Vegas (January 10 in Beijing time). With approximately 4,500 exhibitors, 866 were from China, making up nearly 20% of the participants. While last year’s event was often referred to as an “auto show,†this year’s trend has been even more pronounced under the banner of artificial intelligence. As one executive from Baidu, who traveled from Shanghai, noted: “In the automotive segment, so many companies are here focusing on AI and autonomous driving — it's something we're all watching closely.â€
China’s automatic driving "curve passing" has become a hot topic. Lu Qi, president and COO of Baidu Group, highlighted during the Baidu World Congress that China has structural advantages in AI, including a population of 1.38 billion, over 1.1 billion smartphones, and more than 200 million cars. Meanwhile, Intel CEO Brian Krzanich emphasized immersive experiences like AI and autonomous driving at the CES 2018 opening keynote, highlighting how data is transforming the world. Intel also announced new partnerships with SAIC and NavInfo, introducing crowdsourced map production into China.
Bai Xue, vice president of Baidu, pointed out that China’s large number of cars and people gives it an edge in AI development. “No matter where you look — Europe, the U.S., Japan, or Germany — everyone is pursuing automation and motorization. The Chinese market accounts for a third of the global auto industry, so it’s natural for them to take the lead.â€
Over 300 automotive-related companies participated in this year’s CES. Domestic brands such as Baidu, Xiaopeng, and Beiteng showcased their smart new vehicles. A Chinese car-sharing company even brought three self-driving cars to the U.S. for testing and display, aiming to expand its presence in the American market.
Artificial intelligence is now shaping the future of consumer tech. “CES changes every year, but this year it's more about AI and visual experiences,†said a source familiar with smart solutions in Beijing. More and more smart products are hitting the market, from smart tables and benches to smart bulbs. In 2017, companies like Alibaba, Xiaomi, Baidu, and Cheetah made smart devices an entry point for AI. By 2018, however, AI products may be experiencing a “new species explosion.â€
At the conference, Jing Hao, a manager at a smart speaker company, shared insights on user frustrations: “Why buy two separate devices when you can have one that does both?†Baidu partnered with Shengdi to launch the Sen-gled Shengdi Smart Speaker Light, combining audio and lighting functions. Looking ahead, smart video speakers and smart projector ceiling lights could soon make their way to the market after their CES debut.
Song Yufeng, founder of Xiaoyu, returned to Las Vegas with his VS1 smart video speaker, powered by Baidu DuerOS. It offers multi-party video calls, mass video streaming, and family cloud albums, set to launch in China in March. Alibaba also introduced its Tmall Genie smart speaker and unveiled an IoT strategy aimed at solving issues like device interoperability and complex user controls.
According to IDC, by 2020, AI adoption will reach 27% in smart homes, 51% in smart vehicles, and 68% in mobile and wearable devices. This indicates a growing shift toward intelligent technology across industries.
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