As a leading brand in the high-end television market, Sony always captures attention at CES with its latest innovations. Last year, the Sony A1 made a huge impact on the industry, and this year, Sony once again delivered something impressive with the new OLED TV A8F series and the updated LCD TV X9000F series. Let’s take a closer look at these exciting new releases.
The Sony A1, introduced last year, was a game-changer, combining OLED technology with screen sound field (SSF) to create an immersive audio-visual experience. It received widespread praise and strong sales performance. Building on that success, Sony launched the A8F series in 2018, expanding its OLED lineup to cater to more consumers. The A8F features the same advanced X1 chip and SSF technology as the A1, but with a thinner design that makes it more suitable for wall mounting.
From a design perspective, the A8F sports a minimalist stand and a slimmer body, saving space and offering greater flexibility in placement. The screen sound field technology is still present, allowing sound to be emitted directly from the OLED panel for a more synchronized visual and auditory experience.
The front of the A8F is clean and elegant, focusing on the screen itself to enhance viewer immersion. The back design is different from the A1, featuring a thinner profile that makes wall mounting easier and more convenient.
The bezel is ultra-narrow, giving the TV a mirror-like appearance when off. When turned on, the black border is barely noticeable, though some minor imperfections are still present due to current technology limitations.
The base of the A8F is made of traditional metal, providing both aesthetic appeal and stability. This design also allows the screen to stand upright at a 90-degree angle, unlike the A1 which required a slight tilt.
While images alone can’t fully showcase the performance, we had the chance to compare the A8F with other flagship OLED TVs at CES. In real-world tests, the A8F outperformed its competitors across all aspects. The black levels were significantly better, demonstrating Sony's technological edge.
OLED TVs have long struggled with banding issues—visible lines in smooth color transitions. However, the A8F addresses this problem effectively, while competing models still show more noticeable banding.
In addition to the A8F, Sony also unveiled the new X9000F series of LCD TVs. This model builds upon the previous X9000E series with several key improvements. It uses Sony’s dynamic direct-type backlight system, paired with the enhanced X1 processor and elite optical control PRO technology. This allows precise control over each backlight zone, significantly improving HDR and non-HDR content performance.
The X9000F also features Sony’s latest X-Motion Clarity technology, which optimizes motion handling in movies, games, and sports events. It reduces blur and maintains brightness, ensuring a clear and smooth image even during fast-paced scenes.
For audio, the X9000F supports Dolby Atmos through the HT-X9000F home theater system, which sits beneath the TV. Together, they deliver a truly immersive home cinema experience.
Both the A8F and X9000F are expected to launch in the domestic market soon. Keep an eye on our updates for more details.
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