Local and international component manufacturers compete in the same field

The 13th Hi-tech Electronics Fair will be held at the Shenzhen Convention and Exhibition Center in the middle of next month. In the past three years, the electronics industry experienced a period of tightening in 2008, and China saved the world from 2009 to 2010, so that this year China is thriving. Although the economic situation is once again uncertain, one thing is certain: China’s GDP growth rate in the third quarter is still above 9%, indicating that China’s market is still a global company that must not be ignored.

It is precisely for this reason that the upcoming 13th China Hi-tech Fair Electronics Fair is also looking forward to everyone. The theme of this year's Hi-Tech Fair is “to grasp the next hot market in China” and will be exhibited at the electronic exhibition of Hall 2 of Shenzhen Convention & Exhibition Center. The most popular exhibition of electronic components, materials and assembly.

“Although the economic situation is not optimistic this year, but the global electronics industry is optimistic about the Chinese market, our booth was already sold out more than two months ago. Although the booth area did not increase, but we postponed the exhibition facilities to more The company’s breeching efforts were to sell booths to component exhibitors as much as possible.” Jiang Jianwei, general manager of ELEXCON, told reporters at a press conference, “At the same time, we also asked exhibitors, especially 150 overseas exhibitors, to Try to make presentations based on new market applications, not just display component products, which is beneficial to visitors who are more interested in the show.” In the same period, ELEXCON also prepared many hot topics for the audience. .

At the press conference, the organizers arranged for Murata and Yu Yang to make presentations to the media. Both of these companies are manufacturers of tiny-sized MLCC ceramic capacitors. It is said that the peer is a family, but the organizer's arrangements are really profound. Japanese companies and Chinese companies are competitors, but they are also partners.

Murata (China) Investment Co., Ltd. Marketing Manager Lian Lianxi said, “Murata is a leading global component manufacturer with leading position in several product areas. In addition to micro-size ceramic capacitors, the company also provides Other leading yuan. The device and the application fields of these devices are also very extensive. We also see that some domestic component manufacturers in China have made rapid progress. However, there is indeed a big difference between the two markets currently used in the market.” He believes that Murata Yu Yang and the two suppliers, in the technical strength of the two sides are one after the other, for China this huge market, we can say that it is a friend.

On the same table, Yu Chun, sales director of Yuyang, also expressed his approval for Murata's speech. “Yuyang has been focusing on the development and production of MLCC products since its establishment 10 years ago. After we developed the 02001 size products last year, it has now been accepted by customers. Although the products are introduced in the early stage, customers will consider We choose suppliers like Murata to reliability, but after the product solutions are mature, our opportunities come. For example, in smart phone applications, we have had some running-in periods at the beginning of our products. This is a new product. The stage that will inevitably go through, but now the technical problems have also been solved."

Zheng Chunhui said that Yuyang has now started producing 01005 smaller MLCCs. According to Yu Yang’s claim, Murata’s Lian Lianxiong said that their 010025 products have been produced in volume and delivered to customers.

Zheng Chunhui also disclosed that Yuyang and Tsinghua University's laboratories in China and the Shanghai Institute of Ceramics have cooperated in the development of MLCC's important raw material ceramic powder, and supported domestic factories to produce raw materials to ensure that Yuyang's raw materials reduce international supplies. Business restrictions. This strategy has played a very good role since the earthquake in Japan this year. Its counterparts have been affected. However, this year, Yuyang's supply is very promising. This year, the new plant in Yuyang Technology Park, Chuzhou, Anhui, was put into operation.

"Of course, we also understand that it is not enough to just solve the raw material technology. The original international micro-size component manufacturers cooperated with SMT equipment manufacturers in the early stage of product design, and their new size and packaged products can be manufactured faster and earlier. Business use.” Zheng Chunhui admits that there is still a gap.

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