LED lighting companies have their own characteristics in the early stage market

2010 and 2011 are two years of rapid growth and popularization of LED commercial lighting, and LED application promotion in home lighting will wait until 2011 and 2012. The data shows that at present, commercial lighting accounts for 43% of the total global lighting market electricity consumption. At the same time, LED products have gradually changed from decorative to functional.

He Zaihua, a senior research fellow at China Investment Consulting, pointed out that due to a good estimate of the future market, the current investment boom in the LED industry is surging. In fact, the current Chinese market has become one of the fastest growing markets in the global commercial lighting market, a huge lighting market brand. Numerous and more mixed, when the current direction of China's next-step lighting policy is still not clear, foreign-funded enterprises with technological monopoly advantages have already rapidly engulfed the domestic market. This shows that China’s cake is attractive to global lighting companies.

Although the prospects are good, but after all, the current industry projects are limited. At this stage, companies are more predominantly in the sub-industry of LED landscape lighting and other subdivided industries. For example, some enterprises are mainly engaged in large-scale projects, reserve brand values, and of course, large-scale projects. It also has its flaws, high overall operating costs, long cycle times, and cumbersome project links, and other characteristics of the company's comprehensive capabilities are also higher. The other part of the company focuses on products and focuses on the product market. These small projects are relatively simple to operate, and the profit model is also relatively mature.

Zhang Zhenlin, research director of China Investment Consulting Co., Ltd. pointed out that unlike foreign-funded enterprises, foreign-funded enterprises are more active in both large and small projects. Although the impression given by foreign investors mostly rests on the supply of landscape lighting equipment, once the time is ripe, it is a long-term trend for international giants to get involved in terminal sales and applications. For example, the expansion of international giants such as OSRAM, Philips and GE in the business chain will be The long-term trend of future market development.

According to the "2011-2015 China Semiconductor Lighting (LED) Industry Investment Analysis and Prospect Forecast Report released by the China Investment Advisor, China's lighting market has a huge capacity and a large number of brands, but it has always been the case that foreign brands are monopolized. What is even more crucial is that from the complete industrial chain of epitaxy, chips, packaging, and applications, foreign brands have taken advantage of their own technologies, capital, and sales to occupy key areas of the market.

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