[Global Network Technology Reporter Lin Di] This afternoon (December 12th), the "Fun and Fun"-themed launch of the "Intelligent Fun Bicycles" 4.0 introduced a new fourth-generation product, the Madden Steamer, in Beijing. In an interview, the intelligent cyclist emphasized the importance of sharing innovation within the bicycle industry.
When asked about the name "Madden Steamer," Cao Kang, founder of Zhixiang Bicycles, explained that it was inspired by the team's commitment to pushing technological boundaries. The company’s goal is to create bicycles that are not only smart but also highly interactive. The core technology behind the 4.0 model is the "Hyun Wheel Technology," which transforms the bike into an interactive entertainment platform through smart tools and real-time user customization via an app.
According to industry experts, while other shared bikes use smart locks, the Smart Sharing Bicycle 4.0 features a "mobile computer." This allows users to personalize their experience, displaying custom designs and messages on the Hyun Wheel during rides. This feature turns cycling into a more engaging and social activity, creating a new channel for emotional expression and interaction with passersby and vehicles.
Sharing the "Apple" in the Cycling World
In the mobile phone industry, there's a saying: Apple phones and others. Similarly, Smart Sharing Bicycles 4.0 can be seen as the "Apples" of the shared bike industry. Just like Apple's success stems from its unique software ecosystem, Zhixiang Bicycles relies on advanced technology and a cloud-intelligent platform. This platform manages vehicles, users, and advertising systems, enabling precise operations and data-driven insights for partners.
Eliminating Uncontrolled Parking: Remote Control Over Usage
With the rapid growth of shared bike markets, improper parking has become a major issue. Zhixiang Bicycles uses a combination of cloud big data, vehicle hardware, and user management systems to define operational zones, restricted areas, and stop zones. This helps regulate user behavior and ensures orderly parking. Offline maintenance teams can quickly respond to issues, reducing traffic disruptions and improving the overall user experience.
Recycling Old Bikes: A Green Initiative
Zhixiang Bicycles recently announced a strategic plan, including a city-wide rollout starting in Shanghai. They also signed a cooperation agreement with Korea's Unique Holdings, with the first batch of bikes set to be deployed on Jeju Island. Cao Kang emphasized the company's green delivery model, focusing on recycling old models and upgrading to eco-friendly 4.0 versions. This approach aims to reduce environmental impact and maintain a sustainable market environment.
"We won’t burn money or expand recklessly. Our focus is on solving real user needs and ensuring long-term sustainability," Cao Kang told the Global Network Technology reporter. He added that the company aims to have 1 million units in operation across China by 2018.
Solving the Deposit Problem at Its Core
Cao Kang also mentioned that Zhixiang Bicycles offers a true zero-deposit unlocking system. Users build credit through their riding behavior, which integrates into their personal growth system. This helps regulate user actions effectively. On December 10th, the company launched a "refund deposit zero threshold" service, making it easier for users to access bikes without financial barriers.
Unlike other deposit-free models that rely on third-party credit systems, Zhixiang's approach is self-contained, offering better control over user behavior. When asked about the high investment required for 1 million units, Cao Kang said the company’s shareholders come from traditional industries, providing strong financial backing. They also plan to seek additional capital in the future to support growth.
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