On the morning of December 25, reports from 9to5mac revealed that Google has been actively recruiting several chip engineers from Apple. This move suggests that Google may be looking to develop its own custom chips, following in Apple's footsteps. The news has sparked curiosity about Google’s long-term strategy in hardware and semiconductor innovation.
One of the engineers who left Apple is John Bruno, who spent five years at the company since 2012. During his time at Apple, he was deeply involved in chip architecture development and led the "Semiconductor Competition Analysis" team. Their mission was to ensure Apple remained a leader in chip performance and innovation.
Bruno isn’t the only one. Over the past year, multiple chip engineers have moved from Apple to Google, with some even switching from Qualcomm. These personnel shifts are largely unnoticed by average users, as these professionals work behind the scenes. However, they signal a growing effort by Google to build in-house expertise in chip design.
Apple has been designing its own chips since 2010, and its A-series chips have consistently set benchmarks in mobile performance. Now, Google appears to be following this model, aiming to develop custom chips for its Pixel smartphones. This move could help Google differentiate its devices in an increasingly competitive market.
Designing chips is no easy task. It requires significant investment, and the returns aren't immediate. In the domestic market, only a few companies like Huawei and Xiaomi have made meaningful strides. Huawei’s Kirin chips are used in high-end devices and include AI capabilities, while Xiaomi is still in the early stages, using its own chips mainly in lower-end models.
Google’s smartphone journey began with the Nexus series, which was developed in collaboration with manufacturers like HTC, Asus, and LG. But in recent years, Google rebranded its phones as the Pixel line, emphasizing that it now designs and builds them in-house. This shift shows a stronger focus on controlling both hardware and software — a key factor in the success of Apple’s iPhone ecosystem.
With more engineers joining from top tech companies, it seems Google is preparing for a future where it can offer more integrated, powerful, and unique devices. Whether this will lead to a new era of innovation remains to be seen.
A Linux PC for IoT is a computing device that runs on the Linux operating system and is designed to be integrated into IoT applications.
Linux is known for its stability, security, and open-source nature. It can be customized and optimized for specific IoT tasks, making it an ideal choice for developers. For example, it can be configured to run with minimal resources, which is important for power-constrained IoT devices.
An IoT Industrial Computer is a ruggedized computing device designed for industrial environments and IoT applications.
An IoT Industrial PC is similar to an IoT industrial computer but often has a more traditional PC form factor.
In conclusion, Linux PCs for IoT, IoT industrial computers, IoT industrial PCs, and Linux industrial PCs are essential components of the IoT and industrial automation ecosystems. They offer a combination of computing power, connectivity, ruggedness, and customizability to meet the diverse needs of modern industrial applications. Whether it's for monitoring and controlling industrial processes, collecting and analyzing sensor data, or enabling smart manufacturing, these devices play a crucial role in driving the digital transformation of industries.
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