On the morning of December 25, reports from 9to5mac, a well-known tech news outlet, revealed that Google has been actively recruiting chip engineers from Apple. This move suggests that Google may be looking to develop its own custom chips in the future, following in Apple’s footsteps.
One of the key names involved in this talent acquisition is John Bruno, who previously worked at Apple for five years. Since 2012, he has been deeply involved in chip architecture development and was responsible for managing Apple’s “Semiconductor Competition Analysis†team. The goal of this group was to ensure that Apple remained at the forefront of chip performance.
Bruno isn’t the only one. Over the past year, several other chip engineers have left Apple for Google, as well as some from Qualcomm. These personnel shifts are largely unnoticed by average consumers, as these individuals work behind the scenes. However, they signal a growing strategic focus on in-house chip development at Google.
Apple has been designing its own chips since 2010, and its A-series chips now power its smartphones and tablets, giving them a significant edge in performance. Google appears to be taking inspiration from Apple’s success, aiming to bring similar capabilities to its Pixel smartphone line.
Developing custom chips is no small task. It requires massive investment and time before any real return is seen. In China, companies like Huawei and Xiaomi have also ventured into chip manufacturing. Huawei’s Kirin chips are used in high-end devices and even include AI elements, while Xiaomi is still in the early stages, using its own chips mainly in budget models.
Google’s mobile phone strategy has evolved over the years. Initially, it was known as the Nexus series, developed in collaboration with manufacturers like HTC, Asus, and LG. But last year, Google rebranded its phones as the Pixel series, emphasizing that they are now fully developed and manufactured in-house.
This shift reflects Google’s broader ambition to control both hardware and software, much like Apple does with the iPhone. By integrating chip design with software optimization, Google hopes to deliver a more seamless and powerful user experience. With recent hires and strategic moves, it seems Google is preparing for a major step forward in the mobile industry.
Mini-ITX Motherboard: The Compact Powerhouse for Your PC Build
Designed for space-conscious users and those looking for a sleek and minimalist PC build, the Mini-ITX motherboard is a popular choice among gamers, home theater enthusiasts, and professionals alike.
Key Features of Mini-ITX Motherboards
Compact Size: Compact Mini-ITX motherboard measure just 6.7 inches by 6.7 inches, making them one of the smallest motherboard form factors available.
Powerful Performance: Despite their small size, Mini-ITX motherboards can pack a punch when it comes to performance. They are capable of supporting high-end processors, graphics cards, and memory, making them suitable for gaming, video editing, and other demanding applications.
Expandability: While Mini-ITX motherboards are small, they still offer some expandability options. Many models come with one or two PCIe slots, allowing you to add a graphics card or other expansion card. They also typically have a few USB ports, audio jacks, and other connectivity options.
Energy Efficiency: Mini-ITX motherboards are designed to be energy efficient, consuming less power than larger motherboards.
Stylish Design: Mini-ITX motherboards often come with a sleek and stylish design, making them a great choice for those looking to build a visually appealing PC.
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