The world's thinnest TV LG SIGNATURE OLED W7 first test

No matter what era we are in, we will stand in the existing scientific perspective to measure or guess what the future looks like, and so does the television industry. In the earliest era of CRT, we assumed that the future of TV could be even lighter, so LCDs appeared. In the era of small screens, we assumed that TVs in the future could have larger sizes, and televisions of more than a hundred inches appeared. By 2017, we suspect that in the future, TV will hang on the wall like paper. So, the emergence of wallpaper TV has really led TV to enter the “one” era.
The emergence of wallpaper TV will undoubtedly benefit from OLED (Organic Light-Emitting Diode) organic light-emitting diodes. This revolutionary display technology has now been recognized as the ideal choice to replace liquid crystal technology. Because of its self-luminous nature, the structure is very simple, and it possesses the physical advantages unmatched by LCD technology. The ultimate ultra-thin, flexible display, infinite contrast, zero delay, etc., these are beyond the reach of LCD.
As the founder of OLED technology, LG intends to bring a landmark change to the color TV industry through OLED. From the current performance of the television industry and the enthusiasm of major manufacturers for OLED technology, LG did succeed. This display technology, which symbolizes the future, has experienced too many praises and slanders, and LG has overcome many difficulties through years of hard work and persistence, making OLED the best choice for DOT (Display Of Things). .
Zhongguancun Online, as the country's most authoritative technology media, received the LG SIGNATURE OLED W7 Sky Wallpaper TV Sky Environment Wallpaper TV in the first place. Previously, we have been exclusive to the wallpaper TV "out of ten million luxury! LG wallpaper OLED TV out of the box, interested readers can click to watch.
It is worth mentioning that at the CES show at the beginning of 2017, the LG SIGNATURE OLED W7 Sky Wallpaper TV won the “Best Innovation Award”. Today we will make a comprehensive evaluation of the W7 in all aspects, whether it can subvert the appearance of our traditional television, let us wait and see.
LG SIGNATURE OLED W7 Appearance: Leading the TV into the "One" Age

As a family living room entertainment center, television has to have excellent picture quality, and the appearance of the product has also become a major factor for consumers. At present, with the increase of TV screens, users hope to have more slim TVs to match their home style. The LG SIGNATURE OLED W7 Sky Mirror TV has a panel thickness of only 2.57mm, and the entire screen is only 3.85mm, thanks to the simple structure of the OLED panel. LG SIGNATURE OLED W7 also officially led TVs from the "One" era to the "One" era.

The LG SIGNATURE OLED W7 Sky Mirror Wallpaper TV is different from traditional TVs. It is not equipped with a pedestal and can only be wall mounted. The distance between the screen and the wall must be small enough, so the TV's pylon itself is also the same. Slim enough. The entire installation process is very simple. It is only necessary to fix the rack on the wall, and then hang the screen itself on the rack. We can see the hollow part of the middle part of the pylons. This is the place where the screen and the pylons are connected, and once again lamented the thinness of the wallpaper TV.

LG SIGNATURE OLED W7 uses a separate screen and speaker design, equipped with a separate bar-shaped speaker, this speaker also has a very nice name - mobile echo wall, the round speakers at both ends will automatically start as the TV starts From now on, it looks very technical. The size of W7's moving whispering gallery is 1260x198x78mm. If you don't like homes that are too cumbersome and you don't want to install TV cabinets, you can also install a shelf below the speakers, which can be bought by IKEA or some home furnishing stores. It is both simple and beautiful.

The cable connecting the W7 to the pedestal is a white flat cable that looks very simple. If you wish, you can also choose to paint the cable the same color as the background wall or wallpaper, or in the stage of decoration, first install the TV and then lay down the wallpaper to completely hide it.

Some people may ask why LG does not choose to put all its components into a small black box and then hide it in a cupboard or closet. However, if this is done, it will certainly have a certain impact on sound effects. After all, in addition to the design and picture quality of high-end televisions, sound effects must also be guaranteed. Therefore, the design of the W7 using a separate screen and speaker is definitely a deliberate and closer to the needs of users.

All sources will be connected to the back of the base through this cable, and the base also provides a TV's conventional interface, including four HDMI 2.2 (HDCP) interfaces, three USB interfaces (including a USB 3.0), can be used Connect external storage devices. For those who want to use an external audio source, the W7's dock also provides the ARC HDMI 2 interface. The installation of the W7 screen is easy. Due to its light weight, it is only necessary to fix the bracket on the plasterboard to fix the W7 to the wall.

· LG SIGNATURE OLED W7 audio test: effectively enhance the viewing scene

Many users think that the picture quality is the core part of the TV, thus ignoring the changes brought about by the sound quality. In terms of TV audio, the Dolby Sounds® audio technology adopted by the LG SIGNATURE OLED W7 breaks through the traditional concept of sound channels and presents dynamic sound effects. Dolby Sound® audio technology can easily capture every sound source in the video content while processing audio effects, and can support up to 128 different sound sources in the same scene, enabling a vivid live presence in 3D space.

Judging from the overall testing experience, W7 has a distinctly structured and three-dimensional sense. It also supports intelligent sound adjustment modes. According to different layouts of home environments, the sound effects can be intelligently adjusted to the best state; and the sound effects of the mobile phone fill the entire viewing space. Clear, meticulous, full and rich sound effects, 360-degree omnipresent sensory experience for the user's senses.

· LG SIGNATURE OLED W7 instrument testing: the industry's top level The instrument used in this test is Topcon's BM-7A luminance colorimeter to measure the chromaticity coordinates of the LG SIGNATURE OLED W7 Sky Mirror wallpaper TV in different colors, and according to the corresponding The value of the calculation of the contrast, color gamut, color temperature, color saturation and draw a corresponding color profile and so on. Before conducting this test, we first allowed the machine to work normally for one hour and restore it to the factory mode. The entire test environment was performed in the darkroom.
We all know that OLED technology has the characteristics of no backlight source, so OLED TVs can exhibit excellent black color and do not leak light like LCD. Therefore, they can achieve infinite contrast, which can make images more natural and vivid. It is also more beautiful. At the same time, in terms of viewing angles, OLED TVs also have a great advantage over liquid crystals. The following contrasting images are taken on the side of about 60°.
A study from a Japanese company's Japanese Ergonomics Society on TV usage found that 84% of people watch TV from all angles, and 69% think TV's viewing angle is very important. From this survey data, it is enough to see that the viewing angle of television is a factor that cannot be ignored. When the viewing angle of LG SIGNATURE OLED W7 reaches 60 degrees, there is still no color difference, and the color gamut can be maintained to form the most realistic image.
Contrast ratio is the ratio of white field brightness/black field brightness. In simple terms, contrast is the quality of the layered depth and depth of field, as well as the details of the color performance. Most LCD TVs are at a 10,000:1 contrast ratio, but the contrast of OLED organic TVs is infinite, because his performance of black is pure black, so the sense of depth, depth of field, and detail are all excellent.
LG SIGNATURE OLED W7 has excellent brightness performance in standard mode, and has an absolute leading edge in the current market for OLED TVs. What is even more amazing is that we have found that this TV in HDR mode can actually gain two times as much brightness, and it performs quite well.
· LG SIGNATURE OLED W7 static picture test: the screen level is clear, the color is true and natural

In the local testing session, we tested the static picture and dynamic video. First of all, in the static picture testing session, we selected several test pictures with 4K ultra-high resolution. Static pictures are very suitable for displaying picture layering, detail representation, and color accuracy. The following test images are also very valuable, especially the pictures in the first two galleries, as if they really hung a picture on the wall. Let's take a look at the specific picture quality performance of the LG OLED W7 TV.

Testing LG top TVs is a happy and annoying thing. The happiness is that you can easily feel the top screen performance in the industry. The annoyance is that every picture taken is perfect. How to choose the most representative The photos were difficult to choose. Eventually we selected the above four sets of pictures. In addition to displaying precise colors, details of the performance is the part that the author cares about because the details of the dark parts of the OLED TV are generally not good at this stage, and LG OLED has such excellent details to show that the performance potential of the OLED panel is really exerted. come out.

· LG SIGNATURE OLED W7 UHD video test: excellent brightness, restore more details

In the UHD video test session, we selected four test videos with 4K ultra HD resolution. This link is not only a consideration of the picture quality, but also a consideration of the fluency of local video playback. In actual tests, the LG OLED W7 TV did not experience any Caton, and the video response was quick to turn on and off. This is also a test for TV hardware.

In the UHD testing session, W7 TV's picture performance is quite amazing, and the detailed performance of the static picture continues into UHD video. Whether it is a simple scene presentation or a huge information scene, this product is in color, detail, and picture. The sense of hierarchy and other aspects are very clear. The whole picture is vivid and lively. It can very well please the user's attention and can be described with impeccable meaning.

·LG SIGNATURE OLED W7 HDR video test: perfect picture performance

The LG SIGNATURE OLED W7 presented a very good black screen with no light leakage. The local brightness of the lamp in the pure black picture is more obvious; in the white horse test picture in the running, the details of the horse's hair are also perfectly processed, and the color conversion has a very delicate layering.

HDR is undoubtedly a very popular display technology nowadays, but unfortunately, most HDR TVs are just gimmicks. There are only a few TV products that can truly show HDR display effects. As a leading brand in the television field, LG clearly bears this obligation. In the HDR chip source, the brightness of the picture can be clearly perceived to have a significant gain. The HDR technology features more impressive picture performance. Obviously, LG's OLED top TV did not live up to our expectations, not only the brightness to a new high, at the same time The shadow details are also kept in place.

In fact, LG's own active HDR processing technology can accurately generate a series of dynamic metadata for each scene and optimize them scene-by-case to bring a complete HDR viewing experience. Dolby Vision technology delivers peak brightness, vivid colors and deep black on the same TV. The details of the screen that could not be rendered in the shadows and the sun can now be vividly presented. The picture quality of the LG OLED W7 is quite outstanding, both in terms of black level, brightness and contrast are very good, there are nearly perfect color performance and first-class image processing capabilities.

·LG SIGNATURE OLED W7 operating system: webOS3.5 system is smooth and without losing humanity

As we all know, the joint-venture television brands have relatively more advantages in the core display technology, but they are slightly inadequate in the operating system. The LG SIGNATURE OLED W7 Sky MirrorTM Wallpaper TV clearly has no such concerns. It is equipped with the latest webOS 3.5 operating system, which is more fluid and user-friendly.

The new webOS3.5 operating system has greatly improved compared to earlier versions. From the main interface and setting interface, we can see that the system design is sufficiently compact, and the main functions and settings are all displayed in the most direct way. The main interface also added "My Channel" and "OLED Gallery". The bottom users can also freely change their positions and place them according to their own habits. This is very human. The fluency and ease of use are excellent at the smart experience of the entire system.

At the same time, LG SIGNATURE OLED W7 is equipped with two remote controllers, of which the smart dynamic remote control is a metal material, beautiful design and stylish. Pressing the number key can also start a specific application, such as long press the number key to set a shortcut key, next time directly into the favorite program, you can also directly log in to the webOS 3.5 system, etc., very convenient. The slightly smaller remote control can be used by the elderly or children at home, and the key functions are clear at a glance. It is very easy to get started.

Written at the end:

LG SIGNATURE OLED W7 SkyscapeTM wallpaper TV has surpassed people's impression of the traditional TV standard whether it is in the design or quality, sound quality experience. As the founder of OLED technology, LG has been using the features of OLED. The W7 can be said to be the representative work of LG in 2017. Its ability to display is not only a flagship TV, but also a benchmark for the entire industry. "From one station to one," a change in a quantifier predicts the arrival of a new era! In the future, perhaps people will no longer call "one TV" but "one" TV! We also expect LG to bring us more surprises through OLED technology.

Detailed parameters of LG OLED65W7P-C
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HDMI Cable

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