Philips adopts a two-line parallel strategy of emerging technologies and mature products

With the gradual acceptance of LED products in China and the rapid development of the domestic LED industry in 2009. China's LED industry has also begun to receive close attention from the society. As the world's lighting industry, Philips has a complete industrial chain from chips, packaging, lamps and applications, and its performance has always affected the direction of the industry. According to the financial report of Philips in the fourth quarter of 2009, the lighting business showed a recovery trend. Under the environment of the global commercial building market continuing to decline, the revenue increased significantly and sales also rebounded. Especially worth noting is the sales of LED products for the first time. Exceeding 10% of the business income of the entire department.

Then, for the mature technology, the fluorescent lamps that are widely used in the development, and the LEDs that are at the forefront of technology and whose development prospects are favored by capital, what kind of balance will Philips Lighting adopt to meet the needs of all parties in the market? This has also become a concern of all industries and researchers.

The lighting market needs the freshness of innovative technology and the need for mature lighting products to support it. Therefore, Philips adopts a two-line parallel strategy of emerging technologies and mature products. Before the technology and commercial application of next-generation lighting is fully mature, Philips advocates the active development and storage of LED technology research on the one hand, but it is not blindly launched, and the application of large-scale applications is quick and quick; on the other hand, it accelerates the further optimization of mainstream products and mature technologies. Improvement, this is a socially more efficient green conversion program. In order to achieve this, Philips strongly calls for a viable and pragmatic plan to reduce building energy consumption and promote the conversion of T8 to T5 systems. This conversion, in addition to the light source, ballast system, also includes methods to promote the T8 conversion bracket to reduce the cost of lamp replacement.

In this regard, Lin Liangqi, general manager of Philips Lighting Greater China, said: “We are creating a sustainable lighting industry, and the sustainable product line should be like a healthy balanced diet. At the top of this pyramid, It is a product policy consisting of cutting-edge technologies such as LED, which represents our deep understanding of the lighting industry and expectations for the future direction. At the same time, in the tower body and the tower base, we have a large number of mature products and solutions, including us. In the T5 series, we have been continuously investing and developing. Through the performance data, you will also find that they are constantly improving and upgrading. This piece will still play a strong role in the market." From 1995, Philips in the world Since the introduction of the epoch-making product of T5, its continually updated trajectory and market share to date have also strongly confirmed this.

As the structural transformation of the lighting industry is approaching, changes in the theme of energy conservation and environmental protection are also imperative. Some experts estimate that T5 fluorescent lamps, which occupy an important position in commercial lighting and engineering lighting, will also usher in new market opportunities. Leveraging the continuous implementation of the national energy conservation subsidy policy, Philips has occupied the highland of the industry with LED R&D and application. At the same time, it has been cultivating the existing mature fluorescent lamp market, emphasizing that the sustainable industrial layout and roadmap gradually emerged in front of the Chinese lighting market.

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