LeTV Super TV Cottage is everywhere

After many famous brands are known, they will be emulated and copied. This seems to be a strange thing for China in the primary stage of socialism and in the primary level of commercial society. LeTV, as the world’s first Internet company to launch its own branded TV sets, has recently welcomed “Lee Ghost” after several years of fumbling.


Li Yu’s road is very bad


A few days ago, some netizens broke the news that the two men together carried a box of "TV-TV" and walked on the zebra crossing. This is very similar to the well-known "LeTV TV Super TV".




At the just-concluded press conference, a competitor brand in the same industry was also a bad person. At the press conference, he publicly called LeTV TV Super TV and wrote the super TV to the conference speech PPT. He wanted to “redefining super. TV".




In this regard, LeTV CEO Jia Yueting said at a recent investor exchange conference that LeTV is primarily an Internet company and is also a traditional industry in the Internet thinking and model transformation. LeTV is not just an internet company but an internet industry company. The industrial era is a peer-to-peer competition. In the future, it is the chain and chain, and even the eco-ecological competition. With a traditional perspective, it is no longer possible to meet the requirements of the times, and it is very difficult to make a single breakthrough. There is a fundamental difference between the hardware integration company and LeEco.


As we all know, Levision has formed an open closed loop in the ecological aspects of self-built, balanced development in smart hardware manufacturing, cloud computing, global CDN construction, copyright purchase and distribution, and film, music, sports and other industries. Others focus solely on hardware, It is difficult for a company that exceeds network services to surpass it.


LeTV or using legal means to safeguard their rights


In fact, it is not the first time that LeTV has been “shanzhai”. It is not uncommon for non-professionals to crack down on LeTV’s products for counterfeiting, scraping the ball or raising prices. In fact, this is just like the well-known brand of smart phones of Apple. Only when you are well-known enough can someone else come to the "cottage." If this brand is so small that no one has heard of it, there will be no value for any cottage. LeTV can take legal measures to safeguard its own interests when necessary.




It is not difficult to understand the behavior of these companies. They hold a similar "big money" mentality and hope to enter the market with big brands in order to earn everyone's attention and look good. It's just that it's difficult to go beyond speculation or opportunistic behavior. In the end, it will only end up with a name of “below”. When the commercial society still does not have strong protection of intellectual property rights, such "shanzhai" acts are still difficult to stop. If we want to truly eliminate such incidents, we must wait for social systems besides the self-discipline of enterprises in their own business practices. The gradual improvement.

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