Digital Camera Wants to Break Through Intelligence

Nowadays, smartphones with shooting capabilities are emerging in an endless stream, bringing huge market impact to small digital cameras. The optical image stabilization, the PureView technology, and the SmartShot function of smartphones seem to replace digital cameras. Faced with this situation, digital cameras want to break out or rely on intelligence.

Today, the number of card digital cameras at the counter is scarce. One consumer bluntly stated that the price of many card cameras is comparable to the price of smart phones and even higher than that of smart phones. Smartphones integrate communication, photographing, and surfing the Internet into one, so they are more willing to choose smart phones as photographing devices.

According to the latest data from Mintel Research, sales of ordinary digital cameras have continued to decline over the five years since Apple’s iPhone smartphone was launched, with a 29% decline. Forward-looking industry research shows that more than 45% of users use smart phones as the main shooting device, while the proportion of using digital cameras is 40%. Faced with the strong squeeze of smart phones, how to seek breakthrough in the depressed market has become a difficult problem for digital camera manufacturers.

Digital manufacturers have to lay out their defenses and integrate the camera with smart phone functions as a straw to try to escape the embarrassing situation. The most representative is the smart camera Galaxy Camera recently released by Samsung. It can be touch-focused like a mobile phone, equipped with Android 4.1 system, with WiFi capabilities, and supports 3G/4G networks after the SIM card is inserted. Photo shoots are delivered and shared. In addition, with the help of a third-party app for Android, the phone function can be realized.

In the Galaxy Camera debut a week ago, Nikon also released a digital camera COOLPIX S800c, pre-installed Android 2.3 system compatible with WiFi capabilities. Sony, Nikon, Panasonic, Samsung and other manufacturers have also introduced digital cameras with WiFi capabilities and touch screen technology, and strive to improve the camera's convenience and network sharing capabilities.

When interviewed by the China Daily, an interview with the China Daily News reporter, Frank Ozawa, the president of Canon China Ltd., admitted that many people would rather give up the quality of their shots. The choice of smart phones, to a large extent, is due to the adoption of smart phones, the portable features of mobile phones, and mobile devices. The sharing needs of the Internet. However, he believes that digital cameras and video cameras will not be replaced from the laws of optical physics. At least in the continuous shooting speed, capture speed and image processing performance, there is no smart phone comparable to a small digital camera.

According to industry sources, the Galaxy Camera has many uncertainties in terms of battery life, boot speed, and security issues. Furthermore, there is still much room for improvement by porting mobile Internet technology to cameras and achieving deep changes in consumer cameras.

It is reported that Galaxy Camera will be listed in Germany in the near future, the manufacturer's suggested retail price is 599 euros, and in November will also be listed in Russia. Earlier it was reported that Samsung is developing its own smartphone application software. With the advent of the 3G era, digital cameras rely on intelligent success to break through or be terminated. It remains to be tested by the market.