OFweek smart home network news social media era, the circle of friends, microblogging has become the largest public opinion center. The topic of recent social media explosions is undoubtedly all kinds of information about the weather.
In this training, the Hebei Huaxia Happy player dribbled a photo of Cameroonian foreign aid Mbia on a micro-blog. The sleeves lifted short sleeves, and the exposed skin and the skin covered by clothes appeared in two colors. Tune Mambia "tanned."
With the map, Mbia wearing a Houston Rockets sleeveless jersey, a look of "frightened" pointing to his shoulder, I saw the depth of the skin is clearly visible.
As the temperature stays high, every household has air-conditioned. With the soaring sales of air conditioners, delivery and installation have also become a highlight, and the users of “deep water and heat†can eliminate the burden of installing the masters. Suning, as the leading e-commerce platform in China, has long thought of the countermeasures. - Fast delivery, timely installation, so that "three days" into "three service days," 'comfortable over summer.
Suning's 818 Shopping Festival is coming. From this installment of air-conditioning incidents, it can be found that the spirit of fever is always present in Suning, relying on Suning's offline layout advantages, and Suning's own continuous forging service capabilities, so that this year's 818 will More feverish than in previous years, playing more cool.
The urgency of the urgency of users: air conditioning to save lives, Suning care
In the face of continued hot summer weather, air-conditioning has become a life-saving artifact, in order to protect users from escaping hot, Suning urgency of the user's urgency, through two ways to help users as soon as possible from the "barbeque model."
The first is to increase delivery speed. In terms of distribution, 38 cities will be opened on the same day and 272 cities will be served on the next day, and they will be able to serve them at the time designated by the consumer free of charge.
On the other hand, air conditioners are not like other household appliances such as refrigerators and washing machines. Users can use them immediately after they arrive and require complicated installations. Therefore, the installation speed is equally important. The self-operated air-conditioners purchased by users on Suning's e-commerce line will complete the on-site installation within 24 hours after receiving the goods, and will pay a one-time payment of 50 yuan. With Suning's stringent service requirements, these installation masters have become fans of speed and high service standards. This measure is undoubtedly a test for Suning air-conditioning installers, but also reflects the ability and confidence of Suning air-conditioning services.
In fact, the Suning air-conditioning preparation work began early in May, and the Suning backstage big data service system green line started synchronously. An on-site interview by the reporter found that the full staffing table was refreshed at the frequency of updating every half an hour, and information on the allocation of work volumes at various places informed one after another. The data on various sections of the country, such as sales monitoring, local temperature monitoring, maintenance real-time monitoring, and installation area distribution monitoring, are changing in real time.
"In the field of air-conditioning, Suning Tesco has 8,000 distribution vehicles and 45,000 professional installation engineers, covering more than 97% of the country's total area. Daily delivery volume and installation capacity can reach 100,000 units, and the maintenance volume can reach 40,000 units. Suning launched the season emergency plan in advance and increased the allocation of logistics, Anwei, customer service personnel to ensure that busy season, the user can comfortably blow on the air conditioning.
The true nature of retailing is to output the service capabilities that can best solve problems, and to transform people’s life experience and experience with human beings. In the era of seller's market, only by allowing users to really feel the value you created for him from your product, users can talk to others and they can form a reputation for you. What is the experience? If you say that you provide users with a normal function, or create a normal value for the user, this is not called the experience, only beyond the user's expectations, to achieve the ultimate experience is called.
In such a barbecue day, Suning timely meet the needs of users, so that "three days" become a "three service days", to provide users with beyond the expected service experience. If air-conditioning has saved half a user's lives, then Suning's ultimate user experience is the user's "guarantee pill."
Offline value is once again highlighted: coolness can also turn on O2O
During the hot summer months, Suning's rapid installation allows customers to “stealing a cool day†at home. However, users can't stay home all the time. What to do after going out to meet the hot summer?
Under the big tree, it's good for the cooler. This summer, Suning Tesco announced that all its 4,000 stores are open to the public and free of charge, relying on the geographical advantages of the stores to provide cooling services for the surrounding residents. In Suning's Yipeng store, users can not only enjoy air-conditioning and air-conditioning, but also can drink pure water and cold drinks for free. The value under the line is once again highlighted, allowing users to cool off and turn on O2O mode.
In my opinion:
“Business is to forget business and forget about business. It is to think about our relationship with the advocates. Users are no longer users, but advocates; the brand is no longer focused on highlighting the function of its products, but to highlight it and its users. The point of emotional resonance.
Suning's physical store as a business place is not only selling goods in the hot summer months, but also providing convenient services for users. It has long exceeded its own scope, and it also shows the style of large companies taking the initiative to take social responsibility.
In the Internet field, many people are talking about the "entrance". What is the entrance? In the era of PC, search engines were the entrance, and the era of mobile Internet, WeChat was the biggest entrance. However, in my opinion, these phenomenal products are merely representations of portals. The reason why search engines can become the entry point of the PC era is because they can provide information services for users. WeChat can become the gateway to the mobile Internet era because It can provide social services for users. All entrances are behind services and are user experiences.
Therefore, the user experience is the entrance to the ever-changing people, connecting people and scenes, and the Suning offline store, in the hot, hottest days, in this sense, an excellent user experience, providing the most intimate service for users who do not consume. The Suning offline store is the largest entrance to the offline channel.
Nowadays, offline value returns, other e-commerce platforms have acquired large-scale offline stores, and when they have not discovered the commercial value of physical stores, Suning stores have already given humanity care to commercial sites. The platform excavated the commercial value of the physical store, and it was difficult to match the Suning offline store.
Reassessment of logistics standards: not only speed but also “temperatureâ€
E-commerce has changed people's lives, and logistics has changed the future of e-commerce. If the last 10 years were e-commerce, the next 10 years would undoubtedly be logistics (supply chain services). Logistics status is so important that all home appliance business platforms are vigorously developing logistics. Continuous technological empowerment, use of big data, introduction of smart logistics. Not only that, logistics as a part of e-commerce, how to reduce logistics costs is also the focus of attention of various platforms.
It is undeniable that cost is the focus of all industry thinking, but Suning this time is the opposite. It is understood that in order to protect the user's first use of air-conditioning, Suning to help off the passengers will be prepared every year for the peak season dedicated to the reinforcement of the season, and for engineers to use the most convenient and convenient means of transport. "The plane is good, high-speed rail worth mentioning, regardless of price only ask speed, because we can not let our customers wait." Su Ning, the relevant person in charge said. Due to the inter-regional dispatch, many masters are prone to encounter a situation where the user is not available. In this regard, Suning helps the customer to cooperate with a number of car rental companies to hire cars for each group of air-conditioning installation engineers and hire a dedicated driver to ensure the quickest on-site visit. service.
Although logistics costs are extremely important, logistics must increase when it increases costs. The ultimate goal of logistics is not to serve users. In such a dog day, users are eager to need air-conditioning, this time, even if the increase in costs, or even cost, is also very necessary, Suning let the installation of the master regardless of cost, even if the aircraft must even rush to the scene to provide timely, Convenient service, this is a re-evaluation of logistics standards, worthy of all the cost-effective e-commerce platform in the industry.
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