Toshiba brings all-line automotive electronics products to the high-tech fair

Shanghai, China, November 9, 2015 - Toshiba Semiconductor & Storage Products, Inc., a Japanese semiconductor manufacturer, Toshiba, announced that Toshiba will participate in the 17th session in Shenzhen from November 16th to 21st. The 17th China Hi-Tech Fair ELEXCON 2015, the China International High-Tech Achievements Fair. At the exhibition, Toshiba will focus on “Safety Driving”, “Environmental Protection” and “Opening the Door to the Future of the Information World” with the theme of “AutomoTIve in Smart Community”. The big theme, introduce you to the latest in-vehicle semiconductors? Storage technology and solutions.

Around the in-vehicle semiconductors? Storage technology and solutions, Toshiba's presentations will include:

(1) Safe and safe driving: Safety Driving

Focus on the ADAS (Advanced Driving Assistant System) that supports driving from a safety perspective.

High-performance image recognition processor VisconTITM, which can be used in the Chinese market for multiple image recognition applications at the same time; CapricornTM, which can simultaneously control HUD (Head-Up Display) and dashboard display controllers, and high-performance images Toshiba's latest car-assisted driving solution, such as processing technology, to achieve "safe and safe driving".

(2) Environmental protection: Environment

Focus on Toshiba's green analog devices and discrete device products used in automotive electronic systems.

It will showcase the industry's top level of low on-resistance (RonA) analog ICs, as well as high-performance, high-reliability and other discrete devices that comply with the AEC-Q 100/101 specification (AEC: AutomoTIve Electronics Council). High performance products.

(3) Open the door to the future of information world: Infotainment

Introducing Toshiba's extensive wireless connectivity and transmission technology and storage technology for a more comfortable and enjoyable driving experience.

This show will showcase Bluetooth®-enabled car audio and Bluetooth® SMART-enabled mobile and wearable device chipsets (NFC tags/wireless LAN/biosensors); for in-vehicle infotainment systems (car audio, car navigation, in-vehicle information) NAND flash memory products with a general name for entertainment systems, and HDDs (hard disk drives) with excellent shock resistance; a wide range of solutions such as FlashAirTM and Near-speed high-speed wireless transmission technology TransferJetTM with wireless LAN function for instant sharing of photos taken on the spot .

The "ELEXCON 2015" high-tech fair will be held from November 16 (Monday) to 21 (Saturday). The exhibition will be held at the Shenzhen ConvenTIon & Exhibition Center (SZCEC). Toshiba will be waiting for you at the 2D67 booth in Hall 2.

* Visconti, Capricorn, FlashAir is a trademark of Toshiba Corporation.

* The Bluetooth Bluetooth Technology Alliance (Bluetooth SIG) holds the registered trademark and Toshiba is permitted to use the trademark.

* NFC Tag is a product development based on Sony's FeliCaTM Lite-S technology.

* TransferJet is a trademark licensed by the General Association of Transfer Legal Associations.

About Toshiba Electronics

Toshiba Semiconductor & Storage Products Co., Ltd. is principally engaged in the semiconductor business and storage products business. The semiconductor business includes industry-leading memory devices, system LSIs, and discrete devices that account for the market's top share. By strengthening the electronic components business, Toshiba is committed to providing a wide range of semiconductor solutions and applications to support and promote smart communities and smart living, centered on memory and discrete devices.

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