Rapid delisting of CRT TVs into absolute market leader

The performance of the TV market in the third quarter of 2010 can be described in two sentences: The first sentence is that the overall market maintains steady growth, which effectively relieves the pressure on inventory caused by excessive expectations in the previous period; the second sentence is industrial upgrading. Highlights strobe. Li Kexiang, vice chairman of China's Yikang, said in an interview with reporters.

In the first three quarters of 2010, although the growth rate of the Chinese color TV market has declined, it still continues the rising trend in 2009. According to estimates by Beijing Zhongyekang Times Market Research Co., Ltd., in the first three quarters of 2010, the total retail sales volume of China's color TV market was 30.36 million units and 111.8 billion yuan, an increase of 5.3% and 24.5% year-on-year respectively. Among them, the retail volume of LCD TVs was 25.36 million, an increase of 46.5% year-on-year; the retail volume of plasma TVs was 820,000, a year-on-year decrease of 11.2%; and the retail sales of CRT TVs were 4.18 million, a year-on-year drop of 60.5%. .

In the third quarter, CRT quickly exited the market and LCD TVs became the absolute mainstream in the market. According to CMM, the retail monitoring data of more than 4,000 major household appliances stores in 413 cities across the country showed that in the urban market, LCD TV retail sales accounted for more than 91% in the third quarter of 2010. The proportion of CRT TVs in the same period was only 4%.

It is not difficult to see that the growth momentum of China's LCD TV market in the third quarter of 2010 mainly came from LED-backlit TVs. The fastest growing specification within the LED is 32 inches, and its growth rate in the third quarter was as high as 19971.5%, much higher than other specifications. It can be seen that LED TVs are infiltrating from the large size of the past to the medium and small size, and the 32-inch most representative size has been given great attention by the production companies.

The industry’s much-watched 3D TVs show that weekly retail monitoring data covering 100 large and medium-sized cities across China during the Yikang era showed that the first 3D TVs were sold in the Chinese market in the week prior to the Ching Ming Festival. Since then, sales have soared rapidly. After more than half a year to the National Day Golden Week, the contribution of 3D TV to retail sales of flat-panel electricity has reached 5.1%.

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