Pujiang Crystal leverages Yiwu lighting market to promote development


The “sowing” and cultivation of Shanghai masters, Pujiang has developed a “crystal”, and the crystal glass process has gradually become an emerging industry.

As time goes by, the grinding industry in Pujiang is also developing in depth. The original small workshops have gradually expanded in size. The original “Beads” were developed in the direction of lighting fixtures and handicrafts according to the market trend, and the industry has also grown from the mountain village to the county. Pujiang is the hometown of calligraphy and painting, and the atmosphere of calligraphy and painting culture has always been quite rich. These “beads” are also influenced by regional culture, and they have a rare foundation. They used geographical advantages to make a fuss about crystal glass; they accepted new information from Yiwu and other markets, and grafted traditional painting and calligraphy art with the modern economy to create new products.

Hu Xuedong was one of the people who introduced Shanghai masters to Pujiang. He has followed the "Crystal Road" for many years, starting with the master chef of Shanghai, and raising funds to rely on the help of the master to start the processing plant in Hangping, and later went out of the mountain, always sticking to the "crystal glass" industry. And the business is getting bigger and bigger. Speaking of the connection with Yiwu, he said that the crystal industry in Pujiang was actually developed along with the Yiwu market. More than 20 years ago, Shanghai masters first produced glass beads, string bracelets, string necklaces and other accessories. Many of these products are still being made. At that time, a large piece of product went out through the booth of Yiwu, which was sold to the stall owner or consignment. Yiwu market has always been an important window to the lighting fixtures of Pujiang. When the crystal and glass crafts developed in the past few years, the varieties will be more graded, and the Yiwu market will be even more connected. Many enterprises Just go to Yiwu to set up a distribution.

Pujiang crystal glass began from the initial grinding beads and gradually developed into lighting fixtures. The government's policy has always led the development of the industry, and constantly increased support. Through the establishment of lighting city, the creation of crystal industrial park, the clearing of the strategy of connecting Yiwu City tide, and the holding of the national “Crystal and Glass Craft Expo”, the development of Pujiang Crystal Industry has been promoted. Pujiang “Crystal” has gradually gained fame. Many factories are in one piece, which has agglomeration effect, and competition promotes development. Many enterprises grasp the management and grasp the road to grasp product development, go out to capture new information and seek new opportunities. The small workshops of that year have been reborn and become a decent image. The "Crystal" professional enterprise.

A few years after the construction of the lighting city, it is the golden years of the development of crystal glass crafts, and the industry has developed from lighting fixtures to high-grade crafts. By the end of the 1990s, crystal glass crafts had sprung up, and the product styles were constantly refurbished and enriched. The products ranged from desk decorations to home furnishings, office decorations, and high-end gifts. The development of handicrafts is taking advantage of the rich cultural heritage of Pujiang. The painting atmosphere of Pujiang and the legacy of folk crafts give crystal glass crafts a vast world and favorable conditions. A group of new entrepreneurs stand out. For example, Wang Yuancheng of Pujiang Pufa Industrial Co., Ltd. has his own painting skills and business minds. He is well-versed in the development of handicrafts. The company's scale is constantly expanding, and its products are exported to Europe, America, Southeast Asia, Middle East countries and regions. The company has produced exquisite gifts for the “National” activities such as the return of Hong Kong, the return of Macao, the 50th anniversary of the founding of the People's Republic of China, and the celebration of Tsinghua University.

Grinding beads, lighting fixtures, crafts, 20 years of "Crystal Road" turned over the "three slopes." After years of tempering, the “Crystal People” have become more and more innovative and market-conscious. They have focused their attention on the international market, making full use of the advantages of Yiwu’s international openness, dealing with foreigners and accepting orders. Also accept world information. Some companies have introduced the German crystal glass engraving technology to make the production equipment reach the international advanced level, so that their products can be upgraded to a high level and then hit the world.

While Pujiang “Crystal” is constantly upgrading its products, raw material production has also become a topic of concern. Therefore, enterprises that started with crystal glass invested tens of millions of yuan, started the production of glass raw materials, extended the industrial chain, and made the Pujiang crystal glass process industry continue to mature.

The Jinhua area used to be popular: "Yongkang has a furnace, Yiwu has a drum, Dongyang has a knife, and Pujiang has a bead." Several counties and cities have started from tradition, and each has embarked on a development path with its own characteristics. Pujiang's "a bunch of beads" went to the crystal lighting fixtures and high-end crafts. In 20 years, it took three big steps and developed into the largest crystal glass processing base in the country and the largest crystal glass material distribution center in the country. Ten thousand varieties. More and more products have entered the international market through Yiwu and other places, and are favored by merchants from Europe, America, Southeast Asia and Hong Kong, Macao and Taiwan.


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