LED soft light strip domestic application market analysis

LED soft strip classification:

1. According to the waterproof rating

According to the waterproof level requirements are divided into: non-waterproof LED light bar, glue waterproof LED soft light strip (waterproof grade IP55) semi-casing waterproof LED soft light strip (waterproof grade IP65), full casing waterproof LED soft light strip (waterproof grade IP68 ), in which the full casing is divided into a simple full casing into the LED light bar waterproof, silicone into the LED light bar waterproof, the glue waterproof effect is significantly better than the pure full casing waterproof light bar.

2. According to the total number of chips and the number of beads

LED soft light strips currently have 3528, 5050 common light beads, according to the number of lights per meter are divided into: 30 lights, 48 ​​lights, 60 lights and other common specifications, of which 3528 due to its small power (single 0.06W ) can achieve a maximum of 120 lights / meter.

3. According to the flexible strip light board width

LED circuit board width is 5MM, 8MM, 10MM 12MM 15MM;

LED soft strip production and manufacturing analysis

Since 2006, due to the rapid development of LED light sources, the soft light strip market has begun to use LED lights as a light source. The scope is mainly for outdoor contour lighting, interior decoration, entertainment venues and some industrial equipment, car and other contour edge decoration parts. Due to the energy-saving and brightening advantages of LED itself, it quickly replaces traditional light sources such as neon lights and incandescent lamps, and later with LED chip technology. The maturity of LED light source is rich in color, higher brightness, especially high power saving performance, long service life (up to 50,000 hours), environmental protection (no mercury and other harmful substances) and other excellent features, ensuring LED soft light The performance of the outdoor lighting market in the outdoor market.

At present, the production base of high-quality LED flexible strips is mainly concentrated in the Pearl River Delta, Shanghai and other places, there are about 100 production enterprises, mainly private enterprises. With the gradual recognition of the domestic market and the improvement of the actual energy-saving effect, LED flexible strips have gradually entered the field of vision of the Chinese people and entered different commercial fields and personal home markets.

Affected by the national energy conservation and environmental protection policies, and the impact of domestic demand and other factors, it can be foreseen that the LED soft light strip market has a high-speed development period of three to five years. However, due to the lack of basic production management experience, some emerging lighting companies have different quality of LED products, and the price is vicious. The gross profit margin has been at a low point. In order to share a piece of the market, even use inferior lamp beads. Filled up, in order to occupy the market. This has led to many problems such as the quality and stability of the product itself. Second, the industry's impression of the light bar products and enterprises has become less and less good. The long-term trend will be very unfavorable for the LED light bar market.

The quality of LED flexible strips depends on the manufacturer's attitude and ability to own the equipment. To produce high-quality LED flexible strips, it must be ensured by a sound management method and a reliable incoming inspection process. It is mounted by a high-precision positioning LED placement machine, and then through wave soldering, the soldered PCB can be used. Test separation, joining, testing, aging, sealing, aging, packaging finished products. Every step and step will affect the performance and stability of LED flexible strips. Workshop-style hand soldering and packaging of flexible strips cannot be used on the same day as precision LED mounters and dust-free packaging in anti-static workshops. And the language.

LED flexible strip capacity analysis

Since the LED soft light strip officially entered the market in 2006, the LED flexible strip has been rapidly and bumpyly developed. The price of the initial stage of the LED flexible strip is far higher than that of the LED strip, and its brightness cannot be increased in proportion to its high price. Moreover, due to the imperfection of the patch technology and the manufacturing process of the bead, the solder joint has a dead light. Occurs, making it difficult for its development. With the improvement of LED lamp bead and patch technology and more high-quality manufacturing enterprises such as Shanghai Shengmei Electronic Technology Co., Ltd., Shenzhen Lehman and other research and development investment, LED flexible strips began to gradually enter the Chinese commercial lighting decoration field.

In 2009, the smoke of LED battles has just passed the economic turnaround. Major manufacturers have stepped up their productivity, and the additional investment quota has laid out the domestic and foreign markets of LED in 2010. The LED industry is booming and a lot of capital is competing to enter. More LED emerging companies are also like After the rain, spring bamboo shoots have emerged, and the short-term supply in the LED industry is in short supply. The major lighting giants in China have also invested heavily in research and development, and strive to gain a share in the energy-saving lighting market in 2010.

With the large-scale use of LED soft strips at the Shanghai World Expo, the application of LED indoor lighting products can be described as vividly, such as the high-end LED soft strips such as Chongqing Pavilion and Shanghai Pavilion, the large-scale application of LED dimming fluorescent tubes, and LED point light sources. Just the right embellishment of lighting, this year's Expo will be covered with energy-saving and environmentally friendly fashion. The wide-ranging use of the Expo LED strips has spurred more companies to enter the horn of LED soft strips.

The end of the World Expo and the ignorance of the domestic and international lighting markets have cast a shadow over the huge investment of many new LED lighting companies and lighting giants. In 2010, the market is still a good name. Many large and medium-sized enterprises are still unable to change the fact that LED indoor lighting can not effectively enter thousands of households while increasing the intensity of research and development and environmental protection publicity. As a result, the equipment and manpower that are invested cannot be maximized. Play. The LED lighting industry's specifications have not been introduced, and LED soft light strips can not be approached by ordinary people's families. With the personalized and fashionable development of the decoration industry, LED indoor lighting, LED intelligent lighting , LED decorative lighting, and overall The concept of lighting and other concepts is slowly emerging, and the brand culture and after-sales service of lighting stores and lighting stores are not perfect. The market is eagerly looking forward to the formalized and large-scale consumption space. This shows that although the LED lighting industry is hot in production and manufacturing, The whole is still in the development stage, and the concept of channels and concepts cannot be quickly penetrated into the hearts of the people.

The opening of the consumer complaint channel will take the lead in improving domestic lighting consumer services, standardizing and transparent lighting market, comprehensive protection of consumer interests, and value-added industry reputation, all of which will become the path that responsible lighting companies must take;

LED flexible strips still have a long way to go, and it is difficult to meet the popularization standards. It is also one of the reasons that restricts the penetration of LED flexible strips into ordinary people's homes. Shanghai Shengmei predicts that the output value of China's LED industry will exceed 200 billion yuan in 2010, and this figure is nearly three times that of 2008. More industry experts predict that the investment in the domestic LED industry will reach 65 billion yuan this year, an increase of 600% compared with last year's more than 10 billion yuan! This has laid a big foreshadowing of LED's excess capacity in 2010. Is the market capable of digesting 5 times more capacity in the short term? The reduction of LED soft light bar thresholds, the flooding of a large number of lighting industry outsiders and capital speculation, led to the decline in orders for LED soft light strip products in 2010. Take the LED soft light strip produced by Shanghai Shengmei Electronic Technology Co., Ltd. as an example. Since 2010, the overall order volume of the company's operations in August has decreased by 20% from the same period of last year and 15% compared with July.

According to the market's principle of survival of the fittest, the LED flexible strip lighting market must undergo a large-scale pain, eliminating a large number of cottages that are not in compliance with the norm, and the lighting enterprises with poor anti-risk ability will embark on a benign development track. The introduction of national LED lighting standards, as well as the continuous improvement of a series of quality problems of LED itself, the continuous improvement of illuminance lumens and the optimization of heat dissipation, will point out a positive road for LED flexible strips.

LED soft light strip product application environment analysis

The application of LED flexible strips is inseparable from LED switching power supplies. The LED input voltage is divided into two common specifications: 12VDC and 24VDC. The digital light bar currently coexists with 5VDC and 12VDC. The wiring method of the LED flexible strip directly affects the brightness and life of the LED strip. At present, the main application areas of domestic LED flexible strips: advertising light boxes, indoor hotel or commercial places, private car interiors, personal DIY home decoration, shop windows, fashion shows, path indications, etc.; due to space and environmental constraints in these areas, LED soft The waterproofing of the light bar, the voltage, and the width of the light bar will all be factors that customers need to measure.

Many manufacturers only know how to produce LED flexible strips, but they don't know how to install LED strips, especially RGB strips. Due to their low voltage and complicated wiring, LED strips are widely used. Use is subject to greater restrictions. How to provide a full range of guidance services, timely handling of various problems encountered by customers has become the pain of most manufacturers without practical experience, more manufacturers use nothing to hang up I am criticized by many engineering clients.

The price of LED flexible strips is even more strange and varied. Due to the recent rise of domestic LED flexible strips, their prices are not uniform and the price gap is also large. LED lamp beads, printed circuit boards and soldering processes are all important factors influencing prices. In terms of lamp beads, the market generally uses chips that are packaged by domestic manufacturers because of their relatively low price, which has attracted the recognition of most LED application products manufacturers. However, the reliability of its quality and the application life of the chip are still open to question. The repair rate is obviously higher in the application process, but it provides the price advantage of occupying the market for most manufacturers who pursue low prices. At present, the quality and price of domestic manufacturers are high. When it comes to Ruifeng's lamp beads, Taiwan's wide crops and wafers, etc., these manufacturers' lamp bead consistency and lamp bead brightness, lamp bead repair rate is low. The first of the quality LED lighting companies. At the same time, small production companies have begun to counterfeit production, adding a lot of potential crisis to the already confusing LED flexible light strip market. Many problems can't be seen in the short term. After one year, the quality effect will gradually manifest itself, and we can really distinguish the quality of LED lights. Generally, more formal enterprises will do LED accelerated test, aging test and spectrum analyzer test, and all parameters will be met before they can be put into production. Of course, the cost is relatively high, and the price will be slightly more expensive than the market.

But this is definitely the best choice for customers who are looking for high-quality LED flexible strips. The stability of the quality and reliable after-sales service will make you feel value for money.

Since LED strips still have a lot of unknowns for most people, LED manufacturers must have the most versatile service and high-quality soft strips to win the trust of customers. Customers not only require high-quality LED flexible strips, but also require reliable and considerate after-sales service. From design to installation to commissioning, we must help customers to think comprehensively, solve the problems they encounter and form an institutionalized charter is the way out for an excellent service LED lighting company.

Promoting energy-saving and environmentally-friendly products is the trend of the times. This is not only reflected in the country's efforts to strengthen the detection of energy-saving products, but also in the social responsibility of LED lighting companies. It is also reflected in the increasing demand for energy-saving lighting such as LED flexible strips in the market. LED lighting Enterprises should develop energy-saving and environmentally-friendly products and perfect design engineering solutions for consumers, especially engineering consumers, and also build their own core competitiveness for their own development.

Advocating green lighting requires scientific lighting design, using high-efficiency, long-life, safe and stable lighting products to achieve high efficiency, comfort, safety, economy, environmental and physical and mental health, while allowing consumers to recognize green The importance of lighting to save electricity, reduce pollution, and protect the environment. China's LED lighting market has great potential. In addition to the wider promotion of energy-saving products in the LED residential lighting market, the potential demand in the commercial and engineering lighting market is also huge. Cost reduction and efficiency increase are the problems that China's current enterprises face, and LED lighting energy conservation is an inseparable part of it. Under the conditions of market economy, tapping energy saving potential and reducing operating costs are the management objectives of every enterprise. The steel, machinery, chemical and other industries have always been the major consumers of electricity in the traditional industry. At present, there are quite a few enterprises in these industries that need lighting energy-saving engineering renovation, updating lighting equipment, and redesigning the lighting system to effectively reduce power consumption. Excluding the saved electricity can save electricity costs for the enterprise, while efficient lighting can create a better working environment for workers, and improving work efficiency will directly improve the quality rate. This has a core influence on the cost reduction and efficiency of enterprises, especially energy-consuming enterprises.

Obviously, enterprises and brands that are truly energy-saving and environmentally friendly will be finally recognized and supported by consumers and the market.