"Four Forces" or Future Trends


On May 29, Comrade Tian Jin attended a seminar on innovation and excellence in radio and television programs. At the meeting, the authors of "The Waiting for Me," "Talking," "I Am Speaker," "Lifeline," "Story of the Emergency Room," and "Mighty Brain" introduced the creative experience and experience. The Chinese Academy of Social Sciences, Beijing Experts from institutions such as the University, Guangming Daily, and the China Federation of Radio, Film, and Television Associations organized an analysis and evaluation of the program. The audience representatives discussed the viewing experience and suggestions. CCTV introduced the measures and results of the program's innovation and excellence based on the theme of “Chinese Dream”.


Tian Jin pointed out that innovation and excellence are the eternal topics of radio and television, inexhaustible motive force, and the basis for winning. We must focus on the main theme line, continue to exert efforts on four aspects, make originality a mainstream, and promote the innovation of radio and television programs to create new ones. Steps.

・ The first is to focus on the theme of Chinese dreams, to innovate and innovate. Digging deeper into the subdivided areas under the common theme of China's dreams, and vigorously promoting the Chinese spirit and the spirit of the times that have been gradually formed and handed down from generation to generation by Chinese sons and daughters in the process of pursuing Chinese dreams.

・ The second is to integrate socialist core values ​​and to guide innovation and excellence. Lead the program innovation work with socialist core values, work hard through the integration and integration, ensure that the program always adheres to the correct value orientation, and finally create excellent quality products with profound ideas, exquisite arts, and excellent production.

・The third is rooted in excellent Chinese traditional culture, which will create a foundation for innovation. The company has developed an original program model with distinctive Chinese characteristics, Chinese style, and Chinese style. It inherits a life-giving quality original creative approach in inheriting the vitality of the national spirit, responding to the spiritual demands of the times, and responding to international cultural competition.

・Fourthly, it is deeply rooted in people's lives to create an open source for innovation. Timely capture the latest developments in various fields of society, and continue to stimulate innovative inspiration and climb the peak of excellence at the grassroots level.

There were a total of 80 participants from the Central Propaganda Department Mission Bureau, the Publicity Division of the General Administration of Communications, the Beijing Municipal Bureau of Press, Publication, Broadcasting and Broadcasting, the Jiangsu Press and Publication Bureau, the Shanghai Municipal Bureau of Culture, Radio, Film and Television, and the CCTV and Beijing Radio and Television Programs. seminar.



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