Display application industry to drive industry chain LED industry will return to market regulation

The development of the LED industry has experienced the fate of the future from the beginning of 2009 to the difficult pace of 2012. The reason is that in addition to the price drop caused by overheating of LED upstream investment and the fierce competition of homogenized products of downstream enterprises, most LED companies in China lack core technology, and core products are highly dependent on import practices, which is the development of LED industry. The biggest reason.

In 2013, with the gradual establishment of national standards, the results of enterprise technology research and development continue to increase, and the overcapacity of the LED industry is becoming more and more difficult. The introduction of the government exit policy indicates that the future development of the LED industry will rely on the market.

LED display technology ushered in a breakthrough

Recently, Liard Optoelectronics Co., Ltd. (hereinafter referred to as Liard) has released a number of LED panel TV products with independent intellectual property rights in Beijing, ranging in size from 288 inches, 164 inches, 144 inches to 110 inches. At the same time, Liard also showed a small pitch 1.6mm LED TV products and a micro-pitch 1.2m LED TV panel.

According to Li Jun, Chairman of Liard, in recent years, Liard has made great achievements in the research and development of small-pitch LED display products. The dot pitch of small-pitch LED display products has achieved triple jump in just a few years. Further reduction from 3.0 mm dot pitch to 2.5 mm, 1.9 mm and 1.6 mm dot pitch. At present, the 1.2mm micro-pitch LED TV panel with a minimum dot pitch has also been put on the market, thus creating technical conditions for large-scale commercial application of high-resolution large-size LED display.

It is understood that the dot spacing of LED displays refers to the distance between pixels, while the small-pitch LED display is a collective term for a complete system, including LED display system, high-definition display control system and cooling system. The small-pitch LED display adopts pixel-level point control technology, which realizes the state control of the brightness, color reproduction and uniformity of the pixel unit of the display screen.

Li Jun said that Liard Optoelectronics Co., Ltd. has applied for 30 inventions and utility model patents (including international patents) for LED panel TVs, and initially formed the intellectual property system of LED TVs, and passed with Taiwan Everlight, the United States. The combination of Ti and Xiaomi technology industry chain companies enables Liard LED TVs to have a small volume of LED lights, high image quality, stable image quality, powerful chip computing speed, content entertainment experience and convenient operation. The way and other aspects have made breakthroughs and have the basis for industrial application.

In this regard, LED industry experts said that the large-scale, large-scale production of small-pitch LED TV products, both for the development of the domestic LED industry chain and the development of the TV market can not be ignored. Like LCD TVs replacing CTR CRT TVs, LED panel TV products will also be expected to gradually replace the current LCD TVs in the high-end TV market as the third-generation mainstream display technology in TV history.

Pulling the development of the industrial chain should not be underestimated

In recent years, with the significant increase in LED display technology and the significant drop in unit cost, the LED display application industry has shown an explosive development trend. According to statistics, the market size of China's LED display application industry in 2012 reached 25.3 billion yuan, an increase of 15% over the 22 billion yuan in 2011.

The continuous expansion of the market scale is due to the continuous improvement and improvement of the LED display application industry in terms of large-screen definition, machine reliability and process, especially in the field of small-pitch display technology. In recent years, domestic enterprises have made great progress.

From the current product technology and application market, in the large-screen display market, the advantages of LED TV are more prominent, especially in the display screens of public places such as airports, stations, banks, transportation, energy, radio and television, and other high-end home theaters. Small-pitch LED TVs are expected to replace LCD and PDP plasma products. It is understood that Liard LED screen has occupied more than 50% market share in the LED display of passenger guidance system of China's railway system. With the further development of LED display technology, the small-pitch LED TV will gradually enter the future. Size (100 inches or more) TV market.

Some people in the LED industry said that with the increasing popularity of small-pitch LED TV applications, their pulling action on the upstream and downstream of the LED industry chain will be highlighted. For example, a Liard LED TV product with a pitch of 1.6 m is used. A 288-inch 1. 6 mm LED TV product will use nearly 8.3 million LED lamps, and its economic value is upstream. And the promotion of the LED packaging industry should not be underestimated.

The future will return to market regulation

When it comes to LED application products, the first thing that comes to mind is the most common LED display in life. LED display products first appeared in the late 1980s, and have been widely used in large-screen display fields due to their long service life, strong environmental adaptability and high price performance ratio.

However, due to industry competition, especially since the beginning of 2009, the LED industry has become more difficult. The reason is that in addition to the price drop caused by overheated upstream investment and the fierce competition of homogenized products of downstream enterprises, most LED companies in China lack core technology, and core products are highly dependent on import practices, which has caused difficulties in the development of LED industry. Therefore, LED was once considered to be "the second photovoltaic industry."

As a result, the LED industry has entered a critical period of integrated reshuffle, and the more intense price wars, the increasingly marginal profit margins, the triangular debt problems that have gradually surfaced, and the collapse of billion-level LED companies are challenging. The endurance of LED companies. In March of this year, the Shenzhen Municipal Government abolished the "Notice on Printing and Distributing the Shenzhen LED Industry Development Plan (2009-2015)" in the form of the "Official Gazette", which touched the nerves of LED companies.

Time jumped back to 2009, the Shenzhen Municipal Government issued a plan to propose Shenzhen to “build an important LED industry R&D and production base in the country and the world”, and it is estimated that by 2015, the scale of the LED industry in Shenzhen will reach 130 billion yuan or more. The plan is seen as a blueprint for the development of relevant plans in many cities across the country.

Faced with a completely different situation after four years, industry insiders said that although the government documents did not disclose the specific reasons and details, it is undoubtedly directly related to the current development trend of the LED industry, especially overcapacity and overheated investment.

In this regard, Li Jun said that the introduction of the Shenzhen government's exit policy indicates that the government will no longer provide financial subsidies for LED manufacturers and the development of the industry. This may be a signal that the future development of the LED industry may rely on the market. In the long run, it is beneficial to the LED industry, especially the development of high-end LED applications.

(This article is reproduced on the Internet. The texts and opinions expressed in this article have not been confirmed by this site, nor do they represent the position of Gaogong LED. Readers need to verify the relevant content by themselves.)

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