Cook: AR and VR have great potential, but I value AR more

In a recent interview with ABC News, Cook hinted that AR and VR may become the focus of attention of Apple in the future, especially AR.

Cooke mentioned in the interview that both virtual reality and augmented reality are very interesting, but in comparison, he values ​​augmented reality more. Cook simply mentions the difference between the two to prove why he likes AR. Cook believes that VR is more focused on immersive experiences, but it is not easy to share with others. AR’s social attributes are stronger:

It allows us to see a virtual item at the same time when we cohabitate in a room. It may be something we are talking about, or it may be a virtual image of our distant friend. AR is really great. We will continue to invest in this area. Apple is very confident about the prospects of AR.

In favor of AR at the same time, Cook also did not deny the potential of VR. Cooke mentioned that VR has many advantages in education and games, and Apple has great interest in these areas.

This is not the first time that Cook has shown an interest in VR or AR. After many occasions, Cooke repeatedly suggested that Apple will enter these two fields.

In an interview with the Washington Post in August this year, Cook said: "I think AR technology is quite interesting. It is definitely a core technology."

In the past year or two, Apple has successively acquired several VR and AR companies and frequently applied for related patents. Although Apple has not disclosed its acquisition purpose and use, Apple's entry into AR/VR seems to be a well-known “secret”.

Related Reading:

Why do you say that Apple is doing VR? Evidence is here

Apple has obtained AR key patent again. Is this a big news?

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