Into the lighting market, those colorful and beautiful lighting, always make people endless imagination. For Yu Gaofeng, it is just a real land, a "field of hope" that allows him to sweat and cultivate.
In March, Yu Gaofeng, the chairman of Tonglu Zhemeng Lighting Co., Ltd., signed a contract with the Tongcheng Trade City, a large-scale comprehensive city in the Jiangnan New District of the county. His "lighting" career has grown bigger!
Yu Gao, 37, has been "connected" to lighting for more than 10 years. He attended the work after graduating from high school, but he was not willing to be comfortable. After a few years, he bid farewell to the original unit and determined to realize his "entrepreneurial dream."
In 1997, he raised funds to open a lighting store in the Jiangnan New District of the county. I am happy to be my own "boss." The difficulty of starting a business is still beyond his imagination: he paid 12 points, and the business of the lighting store is still not very good; he is not willing to accept the loss, and then raises 50,000 yuan to make the business bigger. Unexpectedly, Wenzhou was on the way to the goods, and all the money was robbed by the gangsters.
I have worked hard for more than a year, and the money has not earned a debt. In the face of the glamorous gorgeous lighting, he tasted the bitter taste for the first time. In his most frustrated time, his relatives not only did not complain about him, but instead tried every means to comfort him, which further strengthened his entrepreneurial confidence. Soon after, he took the tens of thousands of funds raised again and re-entered the journey to Wenzhou...
After hard work, Yu Feng’s lighting shop has improved. Although he did not make any big money, but his income is stable, he is already satisfied with it. However, an ordinary industry activity disrupted his original calm state of mind.
That year, he was given the opportunity to attend the agent conference held by Guangdong Op Lighting Co., Ltd. That is a real "hero club" in the domestic lighting industry. There are thousands of people from all over the country, many of whom started from lighting stores, learn advanced business ideas little by little, and make their careers bigger and stronger step by step. Today they are all the "stars" or "big names" in the lighting industry.
Yu Gaofeng went out with the mentality of “free travelâ€, but at the end of the event, his original relaxed attitude has disappeared. He thinks that it is also a young man. Why do you make a few small sums of money and start to mix up, while others can move from "grassroots" to "elite". How is the gap so big?
Yu Gaofeng also set a goal of struggle while seeing his own shortcomings. After returning from the activities in Guangdong, he took active actions: to learn from his peers, conduct market research, and raise 1 million yuan to expand the scale of the company. He rented a house of more than 2,000 square meters on the third floor of No. 777 Chunjiang Road, and founded a hardware lamp.
With great courage, he took the first step in business expansion. However, this is indeed a "suggest" - if it is slightly lost, then the borrowed 1 million yuan can be "bubble"! Behind those colorful lanterns, who can guarantee that there is no "trap" of failure? The relatives held a cold sweat for him. But he said: "Small wealth will not have a big break! I must make the company bigger 1
Yu Gaofeng "returned to the road". He touched the local market, studied foreign experience, and humbly consulted his peers and sincerely communicated with customers. In order to increase his knowledge, he also applied for the business administration major of TV University. He studied while starting a business, and everything started from scratch.
He changed the way he did business. In the past, he was a "businessman"--"Shouqing-waiting rabbit"-style selling product, and now he has become a "businessman" who has the opportunity to go to the countryside, run the department, go to the enterprise, visit the users, and do everything possible to promote the enterprise.
At the same time of "active marketing", he also launched a number of new service initiatives: in the past, the price of the lighting market has been somewhat "confusing", often making consumers "don't understand." After the establishment of the hardware lighting market, Yu Feng will implement all the lighting products in the price list, and implement the free installation for customers.
The concept of “upgrading†is the greatest productivity. The advantage of price and service makes the core competitiveness of the company increase steadily. Yu Feng’s hardware lighting market was established in the same year, and it has achieved satisfactory results...
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