Mr. Shi Yongjun, Assistant President of Huizhou NVC Optoelectronics Technology Co., Ltd.
Interviewee: Mr. Shi Yongjun, Assistant President of Huizhou NVC Optoelectronics Technology Co., Ltd.
Optoelectronic News Network: Does the current financial crisis have any impact on NVC lighting? What countermeasures should the company take in this crisis?
NVC Lighting: The financial crisis has had little impact on our company. This year, our company's overseas performance has achieved a high growth, and it is also several times higher than the industry level in China.
In the current environment, for some enterprises, it is mainly to consider the survival problem, and we are considering how to develop. At this moment, it is the key to testing the comprehensive strength of the enterprise. We are calmly faced. Insist on innovation to bring new development opportunities to NVC, and strengthening manufacturing capabilities will promote NVC's re-crossing.
Optoelectronics News Network: NVC Lighting focuses on the field of lighting. How do you understand the Chinese LED market? How to prepare for the market?
NVC Lighting: We think the LED market has broad prospects. At present, China has great prospects. The relevant government is also promoting the development of this industry. At the same time, we are also actively exploring domestic and foreign markets. For the entire lighting field, we have higher technology. Products with long content, long life and high efficiency are very competitive.
NVC has always insisted on being a self-owned brand. There are many considerations for doing its own brand. It is necessary to consider product innovation, product quality, product price, brand reputation and so on. And achieved considerable results. Since the establishment of NVC in 1998, we have determined that the business goal is to “create a world brand and strive for the industry firstâ€. The stated goals of the first phase have been achieved. The next phase of the goal will be to focus on making the world brand.
Optoelectronics News Network: We have noticed that NVC Lighting will provide channel operators with a credit line of 200 million yuan in this year to help channel providers become bigger and stronger. What considerations does your company make for this decision?
NVC Lighting: Since its establishment, NVC has attached great importance to the development of dealers. In 2007, we gave channel operators tens of millions of yuan in credit support. This year we increased our support and adjusted to 200 million yuan. We and our distributors do things well in the principle of win-win and common development. We regard channel dealers as strategic partners and continue to support customers to become bigger and stronger. In particular, this year's series of policies issued by the state is a good development opportunity for companies with large scale and strong brands. For example, the country's large-scale infrastructure construction is a huge opportunity. We are willing to drive distributors to grow together. Share this city often
Optoelectronics News Network: We have noticed that NVC is actively recruiting talents. This is in stark contrast to the large number of layoffs in many companies. Can you talk about your company's current talent strategy?
NVC Lighting: Talent is the driving force for the development of the company. In the future, Lei 10 will move toward the goal of the world brand. Therefore, it is necessary to have an international talent team. In this financial crisis, we are going against the trend, the company is in a rapid growth period, and the participation of elites at home and abroad will actively promote the company. improve dramatically.
Optoelectronics News Network: Can you talk about new product plans and technology blueprints in the future?
NVC Lighting: We have our own R&D center in Shanghai, which is mainly engaged in the development of new light sources and energy-saving light source appliances. Active research and development of some volume filial life long? p affordable? p energy-saving environmentally friendly light source electrical products. Technology will be one of the core competitiveness of China's independent innovation enterprises in the future. (Editor: Zeng Cong)
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