OFweek smart hardware network news Although Sony compared LG, Skyworth and other brands in the domestic market force OLED TV is relatively late, but Sony in this year's market forces OLED TV to get the advantage of coming from behind.
According to data from China Medical, data on sales of OLED TVs in April and April showed that from the 15th week, the market share of Sony OLED TV A1 listed on the week has hit tightly Skyworth. After 17 weeks, it has surpassed LG and Skyworth's two brands' share in the OLED TV market and became the sales volume of genuine OLED TVs.
Among them, Sony quickly overtook LG and Skyworth brands in the OLED field for many years during May 1st (April 25th to May 8th), becoming the leader in the sales share of the entire OLED market; in the large-scale The 65-inch spec also occupies the position of the best-selling OLED TV product, allowing people to see that Nigeria's entry into OLED has also brought new vitality to this market.
Analysis of the industry believes that Sony OLED TV A1 in the market continues to float red, so that LG and other OLED TV camp slightly embarrassing. On the one hand, Sony hopes to join the OLED TV camp and make a splash in the market, which will increase the brand's thickness by popularizing OLED TV applications. But on the other hand, Sony's OLED TVs have been able to press LG, Skyworth and other strongest brands in the short-term, which is bound to make old OLED camp brands have a bit of regret.
It is understood that in the past four years, although several brands have actively conducted market expansion, cumulative sales in China have only reached 80,000 units. According to industry insiders, OLED TVs have been lukewarm in the past few years, except for the reason that the prices are too high. That is the lack of differentiation in the OLED TV itself, some of the brand's OLED TV hung with a name, image quality and even not as good as LCD TV.
This year, with the influx of traditional big coffee brands such as Sony, Philips, Konka, and Changhong, this group of TV strong forces has in-depth integration of resources such as display technology, audio technology, design art, and user needs. Promoting the market application of OLED TVs will also bring more expectations to the future of OLED TVs.
According to Zhong Yikang’s forecast, the sales of OLED TVs in the Chinese market from 2017 to 2020 are expected to be 180,000 units, 550,000 units, 1.5 million units, and 2.5 million units, respectively. The growth momentum is very strong.
From this point of view, OLED TVs must truly become the mainstream of the market, or need to achieve quality improvement in sound and painting, rather than simply bragging about the head function. Sony's OLED TV A1 keeps rising in the market, which confirms that there will be a market for good products, even if the prices are relatively expensive.