The time has come to cool autumn. This year's fall seems to be different from the past. Although it is colder in the weather, the enthusiastic Ali number of entertainment has heavy news. 
On October 12, the Alibaba Family Entertainment Strategy Conference was officially held in Beijing. The conference featured not only Alibaba Digital Entertainment’s new strategy for home entertainment, but also several cute or cool new products to meet with you. Usually, Alibaba, who was “inflated†and did not shoot it, was surprised by the shots of Alibaba. What's new and interesting in this conference is the product release? Let Xiao Bian take you to find out.
Fancy in the children's market this TV box has a "juvenile core"
According to statistics, China is a country with a large population. By the end of last year, there were about 237 million children aged 0 to 14 years old. It is believed that every parent will put the best things in front of the children, whether it is the children's food, clothing or shelter, or the usual education expenditure. Therefore, the economic scale brought about by the baby's growth will be 189 million to 201 million yuan. With the arrival of the two-child policy, this figure is expected to reach 3.96 to 422 million yuan in 2020. It is not difficult to see from it that the children's market still has a huge market space. With the continuous development of China's economy, its market size will continue to expand in the future. Not only that, the current increase in the level of national consumption allows parents to gradually shift from basic basic consumption to more diversified entertainment and education.
It is for this reason that Alibaba Digital Entertainment has launched a "Little Cool Po" TV box tailored specifically for children. From the outside, it definitely meets the interest of children. The fresh blue and the vibrant orange color match make the “Little Cool Pod†a unique sunshine and purity of children. The remote control is slightly smaller than the model we usually use, and it is more suitable for children's habits. In terms of content, Alibaba Digital Entertainment has joined hands with Youku platform to integrate the massive resources of Huada and CIBN licensees, providing 3.5 million minutes of high-quality children entertainment education programs. Everyone may not have too many concepts for 3.5 million minutes. Converting it, such a huge amount of resources can allow the children to look at them for decades. Not only wins in quantity, the content in the platform includes the copyright of numerous children's programs provided by many domestic and foreign resource suppliers, including China, Japan, the United States, Europe and South Korea. Our familiar animation IPs, such as "Thomas & Friends" and "Talking Tom Cat" will all land on the Little Cool A17. This TV box, which belongs to children alone, not only brings joy to them, but also has functions such as intellectual enlightenment and interest development so that children can learn from them while playing.
In addition, a mobile app that is also geared toward children - Xiao Youku also met with everyone at this press conference. The App began low-profile on-line trial operations in April this year and is popular with consumers.
Lynx Box 3 Pro gives users "master" enjoyment
I believe that in many TV box products, Lynx's box will not be unfamiliar to everyone. The cute Tmall head portrait hanging on the little red TV box was seen by many people. To provide users with a smoother viewing experience, Tmall Box launched a new generation of products - Tmall Box 3 Pro. Pro is not difficult to see from the name, the performance of this TV box will reach the peak in the industry.
The cat's magic box 3 pro has been forged after a long time and has been molded through 67 steps. The surface of this TV box is built using the mobile phone IML process, and it feels better to use. In terms of capacity, the Tmall Box 3 Pro uses 2G of running memory and 16G of high-speed flash memory. Users can clearly feel different fluency from the past, and there will be no smear when playing games.
What makes people feel new is the cooperation between Lynx Box and many big IPs. Prior to this, Alibaba Digital Entertainment launched the Tmall Star Trek customized version of the Star Trek, which has been popular with consumers. In the future, the Lynx Box will continue to cooperate with Big IP. Whether it is the lovely Monchki customized version or the cool Transformers customized version, it will meet with you.
Based on the content of the new intelligent system experience upgrade
In this conference, Alibaba Digital Entertainment can not only focus on new products. In this era when content is king, Alibaba Digital Entertainment also announced cooperation on the content side. Alibaba Digital Entertainment will join hands with Huada and CIBN licensees to fill in a large amount of rich content. Through the massive amount of TV content, users can enjoy the refreshing feeling of viewing on a large screen.
In order to give users a better sense of use, Alibaba Digital Entertainment has released YunOS TV 6.0, a smarter TV system, which is called “The Most Understandable Desktopâ€. YunOS for TV 6.0 has features such as waterfall streaming content, free switching scenes, thousands of thousands of depths of customization, and many other features that better fit each user's usage habits.
Although perhaps everyone is familiar with the term “seeing and frolicingâ€, Alibaba Digital Entertainment also mentioned the concept of “seeing the edgeâ€. This function can be opened by the “M†key in the remote control when the user is watching the video. The video playback window will be zoomed out. Displays the episodes, related videos, watercress scores, peripherals, etc. around the screen according to the depth of each user. content.
The Ali number entertainment conference demonstrated the perfection of family entertainment strategy. The cooperation with Huada and CIBN licensees makes the content more complete. Users can enjoy video resources that can be seen on mobile and PC even in large screens. The cooperation with TV hardware manufacturers allows users to experience the unique charm of the big screen. The highlights of the conference were two new TV box products. For the TV box, the children's market has not yet been fully developed. Through this new product, Alibaba Digital Entertainment will be used by the entire audience of the family. Another Lynx Box 3 Pro with high performance will also bring more valuable performance after cooperation with Big IP. I believe that in the future, Alibaba Entertainment’s road to the goal of “the first ecology of family entertainment content in the Chinese-speaking Chinese region†will continue to move forward.
Fancy in the children's market this TV box has a "juvenile core"
According to statistics, China is a country with a large population. By the end of last year, there were about 237 million children aged 0 to 14 years old. It is believed that every parent will put the best things in front of the children, whether it is the children's food, clothing or shelter, or the usual education expenditure. Therefore, the economic scale brought about by the baby's growth will be 189 million to 201 million yuan. With the arrival of the two-child policy, this figure is expected to reach 3.96 to 422 million yuan in 2020. It is not difficult to see from it that the children's market still has a huge market space. With the continuous development of China's economy, its market size will continue to expand in the future. Not only that, the current increase in the level of national consumption allows parents to gradually shift from basic basic consumption to more diversified entertainment and education.
In addition, a mobile app that is also geared toward children - Xiao Youku also met with everyone at this press conference. The App began low-profile on-line trial operations in April this year and is popular with consumers.
Lynx Box 3 Pro gives users "master" enjoyment
I believe that in many TV box products, Lynx's box will not be unfamiliar to everyone. The cute Tmall head portrait hanging on the little red TV box was seen by many people. To provide users with a smoother viewing experience, Tmall Box launched a new generation of products - Tmall Box 3 Pro. Pro is not difficult to see from the name, the performance of this TV box will reach the peak in the industry.
Based on the content of the new intelligent system experience upgrade
In this conference, Alibaba Digital Entertainment can not only focus on new products. In this era when content is king, Alibaba Digital Entertainment also announced cooperation on the content side. Alibaba Digital Entertainment will join hands with Huada and CIBN licensees to fill in a large amount of rich content. Through the massive amount of TV content, users can enjoy the refreshing feeling of viewing on a large screen.
The Ali number entertainment conference demonstrated the perfection of family entertainment strategy. The cooperation with Huada and CIBN licensees makes the content more complete. Users can enjoy video resources that can be seen on mobile and PC even in large screens. The cooperation with TV hardware manufacturers allows users to experience the unique charm of the big screen. The highlights of the conference were two new TV box products. For the TV box, the children's market has not yet been fully developed. Through this new product, Alibaba Digital Entertainment will be used by the entire audience of the family. Another Lynx Box 3 Pro with high performance will also bring more valuable performance after cooperation with Big IP. I believe that in the future, Alibaba Entertainment’s road to the goal of “the first ecology of family entertainment content in the Chinese-speaking Chinese region†will continue to move forward.
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