According to data from DVBCN Digital TV, the number of Internet TV users in China was about 10 million in 2013. Although the number of Internet TV users in 2014 has not yet exceeded 30 million, OTT has reached the users of IPTV for eight years in two years. In 2015, there will be double growth.
If it is not the OTT policy of the General Administration of Administration, OTT users may be far more than 30 million. A careful study of the country’s current series of OTT-related regulatory policies, the direct broadcast of TV set-top boxes has never been opened. In July this year, the General Administration of Customs required time-shifting functions and on-demand services for licensees to leave the OTT business. Therefore, the OTT box regular army is not only without live broadcasts and without time shifts and on-demand broadcasts. The country’s strict supervision may still last for a long time, but the live broadcast is just a requirement for users.
Regarding a series of policies concerning OTT by the General Administration of Commerce, Cheng Hongrong, general manager of Mango TV Internet Division, pointed out today that starting in 2015, OTT may become one of the choices for home video services, not cable or IPTV supplements.
However, whether OTT can compete with CATV and IPTV, or whether it needs policy support, such as live broadcasting, in order to become a complete product and truly replace another product.
Cheng also pointed out that live broadcasting is not a politically insurmountable content, and it is more of a temporary strategy for protection or other aspects of the industry. In the future, it can be expected that Internet TV will become an integral product.
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